1. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

End Semester Examinations – SEPT / OCT 2014

MIB – i semester

 INTERNATIONAL BUSINESS ENVIRONMENT

Duration: 3 Hours                                                                                                                Max. Marks: 100

Section – A

1. Answer any SEVEN questions. Each carries 5 marks.                                  (7 x 5 = 35)

 

1. Governments create the rules and frameworks in which businesses are able to compete against each other. From time to time the government will change these rules     and frameworks forcing businesses to change the way they operate. How are       international businesses affected by government policies?
2. Today most International organizations are using “WTO”- widely to administer the legislative support and progress with customers in a more efficient manner. What are the             main roles and functions that need to be considered when      inflowing to the          overseas markets in relation to WTO?
3. “Franchising is one of the best options to expand business operations internationally.” Critically analyze this statement.
4. “What is Foreign Trade Policy?” Explain why Foreign Trade Policy should be done?
5. Analyze recent trends in global trade and foreign investment with special reference to FDI in retail sector in India.
6. Make a sketch of competitive advantage. Explain how they give a Competitive advantage in International market with relevant examples.
7. An Indian company marketing coffee has identified that coffee is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation         would they need to work with and establish a strategy reflective of their desires? And         also advise them for various drivers of International Business when entering to         the       overseas markets.

 

8. Using an appropriate example, explain how Mixed Economy is important in building     economic development.
9. The Impact of Technological Changes in the international business has tremendous          Progress. How do various dimensions of technology transfer affect the global business?
10. Write short Notes on the following:

(a) Totalitarianism

(b) SWIFT

Section – B

1. Answer any THREE questions. Each carries 15 marks.                                                 (3 x 15   = 45)
2. You have been appointed as the Manager, International Marketing, of a newly established export company. You are advised to brief the management about ‘the    concept of political risk as a marketing function’. Your answer should discuss the risks based on the International marketing political environment.

 

12. Culture is an integral part of understanding different countries. In fact, your company is interested in importing Australian seafood to the United States, as part of the initial analysis. Identify the components of culture and provide a brief         description of the same.

 

13. You are the Senior Manager (Operations) of Innova Exports Ltd. The Board of directors desires to know the International marketing strategies of product life cycle             with your business. Sketch a note for consideration of the Board of directors.

 

14. Presume that you are the idea manager of a large domestic operating in India. The company intends to introduce new cologne to the International market and wants            to explore potential avenues for their products. For this purpose you are required to spot   various modes of entry level for Global Business.

 

15. How does corporate social responsibility contribute towards international business? Take any one Indian corporate as case and Comment.

Section – C

• Compulsory Case study.                                                               (1 x 20 = 20)

 

16. Globalization and the increased global competition has brought in its wake make up this caselet. The measures taken by WTO member-countries to protect their domestic            industries from global competition forms part of the caselet, which also focuses on the   legitimization of anti-dumping duties and excessive protectionism. It points to the       growing number of anti-dumping cases and its impact on the global economy. Prior to       globalization, when tariffs and other trade barriers were high, domestic industries were             naturally protected from global competition.

Though there was a surge in international marketing in the early 20th century, local    industries did not have to worry about global competition as they were protected. However, successive rounds of trade liberalization under the General Agreement on      Tariffs and Trade (GATT) during the Uruguay Round resulted in trade liberalization          and reduced tariff and non-tariff barriers.

            Questions:

1. The increase in the number of anti-dumping complaints does not augur well for the global business. Comment.
2. How far are anti-dumping measures effective in protecting the domestic markets from international competition?
3. Do you think “Globalization’’ increases poverty and inequality? Justify your answer.
4. Globalization is good in actual fact but only its implementation that evokes concern. Discuss the type of contribution required from developed nations to integrate low-   income nations into the global economy. Suggest some measures that can reduce      poverty in developing countries.

 

 

Latest Govt Job & Exam Updates:

View Full List ...