1. JOSEPH COLLEGE OF COMMERCE (Autonomous)

End Semester Examinations– April 2013

BBM – IV Semester

 RESEARCH METHODOLOGY

Duration : 3 hrs                                                                                         Max. Marks: 100

Section – A

1. Answer ALL Questions. Each question carries 2 marks.                             (10 x 2 = 20)
2. How would you define business research?
3. Write on the uses of “source cards” in research.
4. Explain the term “sampling frame” with a suitable example.
5. Explain the meaning of the term “confidence level” with an example.
6. “Personal interviews are usually carried out in a structured way”. Comment on the meaning of Structured interview.
7. What is meant by coding?
8. Discuss the significance of diagrams and graphs in research?
9. A certain medicine was developed by a pharmaceutical company for controlling blood pressure. The company claims that the new medicine is effective in controlling blood pressure. The calculated value of “t” is 2.075. The table value of t_0.05, for v=9,= 2.26. Is the claim of the company valid? Based on the above information what is the decision rule?
10. The management of a Hyper market wants to verify the impact of a special promotional campaign introduced to improve the sales. Formulate a null hypothesis as well as an alternate hypothesis.
11. What does the Latin abbreviation “et al.,” denote?

Section – B

1. Answer any FOUR. Each question carries FIVE marks.                (4 x 5 = 20)
2. Based on a survey conducted, a business magazine publishes a feature on the “top ten banks in our country”. Do you think of these studies are conducted on the basis of sound principles of research methodology ? What should be the criteria of a good research?
3. What are the characteristics of a good sample?
4. “By way of caution , the researcher, before using secondary data, must see that they posses certain characteristics”. Briefly mention the relevant characteristics.
5. What are the two types of errors that may result from a hypothesis test? Explain the terms significance level and power of the test.
6. Briefly explain the different types of report.
7. The following data were collected from two cities as regards the starting stipend paid to new management trainees.

Does  the data give evidence that the stipend paid in city B is significantly more than that in the city A?

Test a significance level of 1%

City	Monthly stipend(Mean)	Sample Standard deviation	Sample size
A	Rs. 1400	Rs. 80	200
B	Rs.1600	Rs. 120	175

 

Section – C

III. Answer any THREE.  Each question carries FIFTEEN marks.                                (15 x 3 = 45)

 

17. What are the different types of business research?
18. What is meant by sampling design? What are the different types of sampling designs?
19. Discuss the various primary methods of data collection?
20. Describe, in brief, the lay out of a research report, covering all relevant points.
21. The manufacturers of TV sets were trying to find out what variables influenced the purchase of a TV set. Level of income was suggested as possible variable influencing the purchase of TV sets. A sample of 500 households was selected and the information obtained is classified as shown below:

	Have TV Set	Do Not Have TV Set
Low Income Group	0	250
Middle Income Group	50	100
High Income Group	80	20

 

Is there evidence from the above data of a relation ownership of TV sets and level of income.

 

Section – D

1. Compulsory Case Study (1 x 15 = 15)

 

The administrators of “Parents Pride”, one of the city’s largest chain of pre-nursery schools, are concerned with the attitude parents have towards the various aspects of the school and whether they would recommend the school to their friends and colleagues. They have authorized the undertaking of a market research study  to gather this information, and have directed that it covers  the following areas – all the functions with which the  parents and children come into contact (such as admissions, school infrastructure, teachers, teachers’ attitude, meals, fee structure, parent-teacher interaction, hygienic conditions and so on).

Questions:

1. Name a sampling design that may be used for the purpose of the study.
2. Design a questionnaire that can be used for the study
3. Would your design change if this was a schedule? How?

 

 

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