1
ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – OCTOBER 2013
M.I.B. – III SEMESTER
ETHICS FOR BUSINESS DECISIONS
Time: 3 hrs Max. Marks:100
Section – A
I) Answer any SEVEN questions. (out of 10) (7×5=35)
1. Explain the significance of the RTI Act.
2. Why is surrogate advertising unethical?
3. What is whistle blowing? What is its role in corporate ethical behaviour?
4. What is the Banking Ombudsman Scheme 2006?
5. Discuss the basic objectives of SEBI.
6. What is ASCI? What are its codes?
7. Explain Green Marketing and Green Washing?
8. Discuss CSR and its role in business ethics.
9. Briefly explain the six stage model of Kohlberg.
10. Explain Kantianism and its relevance to business organisations.
Section – B
II. Answer any THREE questions. (out of 5) (3×15=45)
11. Discuss the major HR related ethical issues in the Indian Context.
12. Explain the areas in marketing ethics (the 4 Ps) with suitable examples.
13. What is the role of board of directors in ensuring ethical business.
14. Discuss the important laws passed in India for protecting consumers.
15. Discuss the different obligations of a company to ensure corporate
governance.
Section –C
III) Case Study – compulsory question. (1×20=20)
Ethics of Ads targeting Children
Over the years, there have been several controversies surrounding ads for children.
Though there are strict guidelines and laws against advertising many products
targeted at children in USA and UK, in India, there are no such regulations.
Every advertisement has a target audience. The question is whether there should be
stricter regulations for advertising that focus on more vulnerable sections, especially
children. Is it alright to show smart looking middle class mothers, usually played by
popular actresses or models, serving their children a meal of instant noodles or
cereals fortified with small quantities of vitamins?
A WHO report mentions that there has been intense lobbying by the private sector
against proposals restricting ads of food products for children. This sector of
2
marketing has been growing in tandem with globalisation and the fastest growth has
been registered in China and India.
Questions:
1. Why do marketers target children?
2. What are the pros and cons of this strategy?
Latest Govt Job & Exam Updates: