LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
THIRD SEMESTER – April 2009
BU 3203 – BUSINESS COMMUNICATION
Date & Time: 16/04/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
ANSWER ALL THE QUESTIONS [10X2=20marks]
- State the importance of effective communication in business.
- List out the essentials of an effective Business letter.
- Write a short note on :
- a) At station
- b) Free on Rail
- What is an order form? What details are usually included in an order form?
- What is meant by a ‘Status Enquiry’?
- Bring out the objectives of writing Circular letter.
- How is a reference different from a testimonial?
- Comment on Formal Reports.
- What is a Straight –selling copy?
10.Mention at least four advantages of listening.
ANSWER ANY FIVE QUESTIONS [5X8=40marks]
- Write brief notes on the following:
- a) The letterhead
- b) The inside address
- c) Attention line
- d) Post script
12.What are the important guidelines may be suggested to write an effective Collection letter?
- Explain the characteristics of good advertisement.
- You have received a large first order from a customer . write a letter thanking him
and asking him to furnish you the names of his bankers and trade references.
- Draft a sales letter introducing new model scooter.
- Mr. K.S.Nathan has been appointed as a purchase officer in your company.
Draft a letter of appointment to be sent to him.
- Draft a travelling Salesman’s report to his Head office on his activities during the
- Explain the advantages of forming Committees.
ANSWER ANY TWO QUESTONS [2X20=40marks]
- You have received a big order for Socks of various sizes and colours, but are unable to
execute it in time owing to certain difficulties. You write to the customer
asking for extension of time. The customer is willing to grant extension of time up to a
certain date. Draft both the letters.
- (a) Prepare a memorandum to three members of the staff taking disciplinary action
against them for leaving the office early. [10marks]
(b) Prepare a Press lease to announce the decision of your company to change its
name and commence a new business. [10marks]
- Draft a notice, agenda and the minutes of the Annual General Meeting of the shareholders of
Progressive Publications Limited, Hubli
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