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ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – OCTOBER 2013
B.COM – I SEMESTER (TRAVEL AND TOURISM)
FUNDAMENTALS OF TOURISM
Duration: 3 Hours Max. Marks: 100
SECTION – A
I) Answer ANY TEN questions in not more than three sentences. (10×2=20)
1. Define Tourism.
2. What is Eco Tourism?
3. What is Handicraft?
4. Define Responsible Tourism.
5. Name two folk dance forms of Karnataka.
6. What do you mean by Carrying capacity of Destination?
7. Define Alternative Tourism.
8. Name two Wild life sanctuaries of South India.
9. What is Tourism Product?
10. Mention two features of rural tourism.
11. What is Tarnetar Fair?
SECTION – B
II) Answer ANY FOUR questions. Each carries 5 marks. (4×5=20)
12. Evaluate the role of five A’s in developing a destination.
13. Critically examine the socio cultural impact of Tourism.
14. How tourist inflow influence the carrying capacity of a destination.
15. “Handicraft earns Foreign Exchange”. Explain
16. Examine the distinct characteristics of a Tourism Product.
17. Describe the concept and principles of Sustainable Tourism to preserve Tourism
resources.
SECTION – D
III) Answer ANY THREE questions. Each carries 15 marks. (3×15=45)
18. Classify different forms of Tourism
19. “India as cultural tourist destination”. Discuss
20. Describe the origin and development of Tourism in India.
21. Mention the levels and stages of Tourism planning process.
22. Explain the institutional support rendered by the Government of India towards the
tourism Industry?
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SECTION – D
IV) ONE Compulsory Case study (No choice) (1 x 15=15)
23.
In the past, U.S. President Barack Obama has singled out India for what he sees as the country
usurping American jobs and business. In May 2009, he removed some tax incentives for U.S.
companies who allegedly preferred to outsource rather than create domestic jobs. “Buffalo
before Bangalore” was his rallying call at the time. Now, India is back in his crosshairs. In April
2011, he told a town hall gathering in Virginia that Americans shouldn’t have to go to India or
Mexico for “cheap” health care. “I would like you to get it right here in the U.S.,” he said.
“It’s a 100% political statement,” Gopal Dabade, convener of the All India Drug Action
Network, told weekly newsmagazine India Today. Others in India were equally critical and
dismissive. But some have taken more serious objection.”Not acceptable,” says federal Health
Minister Ghulam Nabi Azad. “Affordable health care does not mean our medicine is inferior to
any superpower’s. I would like to say our medicines are indigenous, they are superior, and
superiority does not come by escalating costs.”
The bone of contention is the word “cheap.” Obama used the term in the sense of less expensive
in his speech. But Indians have interpreted it as meaning” tawdry and inferior.” Analysts don’t
expect Obama’s political posturing to make any difference to the flow of U.S. medical tourists
into India. But there is a lurking fear, nevertheless, that a nascent sector could be hamstrung at
birth.
“Patients do not travel to India for health care services because they have a choice and they
choose to go to India,” says Ravi Aron, professor at the Johns Hopkins Carey Business School
and a senior fellow at The Mack Center for Technological Innovation at Wharton. “They travel
to India because they have no choice.” adds Rana Mehta, executive director, Pricewaterhouse
Coopers (PwC) India: “If patients see value in what India has to offer, they will continue to
come.”
Indians feel aggrieved that they have been singled out. In medical tourism, the country is still a
bit player. According to a report by the Delhi-based RNCOS, which specializes in Industry
intelligence and creative solutions for contemporary business segments, India’s share in the
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global medical tourism industry will reach around 3% by the end of 2013. The December 2010
report — titled “Booming Medical Tourism in India” – says that the industry should generate
revenues of around US$3 billion by 2013. “The Indian medical tourism industry is currently in
its early growth stage,” says RNCOS chief executive Shushmul Maheshwari.
Medical tourism is taking shape as an industry, though there are some who feel that it will
eventually fall in many buckets. (The recent FICCI-Yes Bank study talks of wellness tourism,
health tourism…) “There are over 3,371 hospitals and around 750,000 registered medical
practitioners,” says Maheshwari.
Dr. Devi Shetty says it is easier to get loans these days. “Earlier, it was difficult for us to
mobilize huge financial support to create large hospitals. However, things have changed
now,” he explains. Indian companies are also taking over hospital chains in Asia — Fortis has
gone on a shopping spree, though it’s not been entirely successful — and setting up front-ends
in other countries for marketing purposes. Apollo has facilitation centers in Oman, Nigeria and
the U.S. Max is present in Nigeria, Afghanistan, Bangladesh and Nepal. Reddy of Apollo
says: “There are several key players. Apollo Hospitals continues to attract the largest numbers
of international patients followed by Max, Fortis and Wochardt.”
Another opportunity that Indian operators are now seeing is that you don’t have to offer these
health care services from India,” says Abraham of ISB. “For instance you can offer it from say,
Cayman Islands or the Bahamas. Ultimately, the innovation is in the process and as long as you
can bring the same process innovation, even if the cost goes up a little as compared to offering it
from India, it will still be a substantial saving for the patient.”
This is one area where China is no threat. Foreigners in China still rush to Hong Kong when
they need treatment because they cannot communicate with local doctors.
But what the budding sector will have to contend with is the Indian government. Take one
example. With the intention of making things smoother, the government introduced a medical
visa (M visa), which was faster and easier to get. In its wisdom, however, it added a peculiar
clause — “Foreigners coming on M visa will be required to get themselves registered
mandatorily well within the period of 14 days of arrival with the concerned Foreigners Regional
Registration Office.” The end result: even patients who have to be carried into India on
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stretchers are coming on tourist visas. If the government wants medical tourism to be the next
big thing, it has to put its house in order.
As for the immediate controversies, Shetty is very clear. “President Obama’s statement or the
New Delhi superbug will not affect medical tourism development in India,” he says. “First of all,
he was not criticizing India. He was just trying to put his house in order.”
Questions:
Q. 1 ) Do the SWOT Analysis of the case.
Q. 2 ) “ People travel to Indian for Medical tourism since they have no choice “ Justify the
Statement
Q. 3) Give your opinion on how Medical tourism can be developed as “Highest foreign
exchange earner Industry”.
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