St. Josephs College of Commerce (Autonomous)
End Semester ExamINATION – MARCH / april 2013
BCOM – II Semester
Business Economics – II
Time: 3hours marks: 100
Section – A
- Answer ALL the following questions. (10×2 =20)
- Explain any two objectives of Pricing.
- What is meant by Balance of Trade?
- Give any two examples of a monopoly market.
- What is meant by Price Rigidity?
- What is Full Cost Pricing?
- What is foreign private investment?
- What is meant by Untied Aid?
- What is meant by Depression?
- Give the meaning of Deflation.
- What is meant by Exchange Control?
Section – B
- II) Answer any FOUR of the following questions. (4 x 5 =20)
- Explain the main feature of perfect competition in brief
- Explain the concept of dumping? State the merits and demerits of dumping.
- What is a Budget? Explain the different types of Budget
- Explain demand pull and cost push inflation.
- Mention any four features of a Multi National Company.
Section – C
- Answer any three of the following questions. (3×15 =45)
- Explain the price and output of a Monopolistic Competitive Firm with a Diagram?
- What is Monetary Policy? State the Various quantitative instruments of Monetary Policy.
- Explain the various measures to correct the Disequilibrium in the BOP.
- State any five methods of Pricing?
P.T.O…..
Section – D
- Case Study – Compulsory question. (15 marks)
Dumpkin pizzas are very famous in Bangalore. It is customized according to each customers’ tastes. It was founded by Mr Romaan in the year 2002. He started his outlet in a small suburb of Bangalore. Initially he did not find many takers for his pizzas and Burgers. Slowly his business picked up. When the new players like Dominos and Crackles and the others, came in the competition became stiff. Though Romaan had a sizeable market share he had to fix his price which was fixed by Crackle, since crackle was the leader in the market.
He slowly ventured into manufacturing readymade spices, an all new venture, which just caught up like wild fire, spreading across various states. In the meantime, he also continued with his manufacture of pizzas. Seeing phenomenal profits in the spice market, he wanted to venture to other countries, where he knew the demand would be preferably very high for spice. One major strategy which he did was to reduce the price of the spices phenomenally in foreign countries, but he kept a reasonably high price for his spices in the home market. It once again saw him scaling heights as far as his profits and market share of spices were concerned even in the foreign countries.
Questions:
1.Name the pricing method followed by Dumpkins while selling their pizza initially?
- Name the market strategy of Romaan in the foreign market? State any one reason why he would have followed this strategy.
- Name and explain the pricing method followed by Romaan when he priced his spice in the foreign market.
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