1. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

END SEMESTER EXAMINATION – OCTOBER 2014

B.Com (T.T.)  – III SEMESTER

 MARKETING FOR TOURISM

Duration: 3 Hours                                                                                           Max. Marks: 100

SECTION – A

 

1. Answer ALL the questions. Each carries 2 marks.                                       (10 x2 =20)

 

1. Define Tourism.
2. Explain the concept – Niche Marketing.
3. What are Brochures?
4. Expand WTO, NTO ,  MOT &
5. What do you mean by overall marketing strategy?
6. Write a short note on Brand Image.
7. Explain the significance of Market Research.
8. Expand STP.
9. Explain the difference between promotion and advertising.
10. Differentiate between a travel agent and a tour operator.

 

SECTION – B

 

1. Answer any FOUR Each carries 5 marks.                                  (4×5=20)

 

11. ‘The Tourism product is not an airline seat, or a hotel bed or relaxation on a sunny beach but rather an amalgam of many components or a package’. In line with this statement clarify the term tourism product and its salient features.
12. What do you mean by TQM? Explain the relevance of Quality in tourism.
13. ‘Public Relations is a tool of tourism marketing’. Elaborate.
14. What is PLC? What strategy would a firm adopt during the maturity stage of PLC?
15. What is the role and responsibility of a tour guide in the Tourism Industry?
16. Throw light on Stimulus Response Theory.

 

 

 

 

 

SECTION – C

III)      Answer any THREE questions.      Each carries 15 marks.                      (3×15=45)

 

17. As a marketing professional focus on the role of pricing in influencing the

decisions of tourists.

18. What is tourism planning? What are the various steps involved in it?
19. Define Market Segmentation. Citing the bases, evaluate its importance in Tourism.
20. Apply the five major tools in the marketing communication mix to hospitality or travel company by showing how a company can use all these tools.
21. Discuss how you think technology will change distribution channels in the hospitality and travel industries over the next five years.

 

SECTION – D

 

1. IV) Case study- Compulsory questions.    (15 marks)

22.

1. John S. and her husband are planning a vacation to a destination about which they know very little. They have seen an exciting ad for this area in a travel magazine. They respond to the ad, and subsequently they receive a group of fascinating brochures describing all the attractions, accommodations, climate, shops & other allures. In the same magazine they saw an ad for an airline that serves this destination, including an 800 telephone number for reservations.

Why should they seek the help of a travel agency? Justify

 

1. Nathan M. is the local managing director of a tour company specializing in ecotourism. His company operates big–game and bird photo safaris in Tanzania. He has decided that his firm would be more socially responsible if his tours (by mini bus) would obtain practically all needs from local sources.

Give some examples of how he might do this and describe the benefits that would accrue locally. (When discussing, include both economic & social benefits)

1. Your first assignment after joining as a tour company staff is to design a tour that would appeal to young singles. Obviously, you must create a tour that would probably motivate a market sufficiently large for your company to make a profit on it.

Identify the motivation(s) selected, then describe briefly your tour concept and the specific marketing elements you would feature in its promotion to reach this very promising market.

 

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