ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – SEPT/OCT. 2015
B.COM (Int. Fin & A/c)– I SEMESTER
C4 15AR104: PRINCIPLES OF MANAGEMENT
Duration: 3 Hours Max. Marks: 100
SECTION – A
I)	Answer ALL the questions. Each carries 2 marks. (10×2=20)
	1.	What are the four elements of Scientific Management?
	2.	Mr. Sharma is the Manager of the Southern Division of Trivium Ltd. At what level does he work in the organization? What are his basic functions?
	3.	Differentiate Laissez-faire Leadership from Autocratic Leadership?
	4.	Mention the various types of Business Organizations.
	5.	Classify budgets on the basis of time.
	6.	How is MBE different from MBO?
	7.	Explain a) Espirit de corps b) Scalar Chain.
	8.	What are the hygiene factors according to Herzberg’s Theory of Motivation?
	9.	What are the steps in the control process?
	10.	Bring out the meaning of Ethical Dilemma with the help of an example?
SECTION – B
II)	Answer any FOUR questions. Each carries 5 marks. (4×5=20)
	11.	What is Line Organisation? Differentiate Line Organisation from Staff Organisation .
	12.	Discuss the meaning of ‘delegation’ and its principles.
	13.	‘Span of control depends on a number of factors’. Elaborate.
	14.	Write a short note on the Trait theory of Leadership. Also bring out the criticism on it.
	15.	Management has the characteristics of a full- fledged profession. Comment on the same.
	16.	‘Ends justify means’, contradict this statement with your views on being ethical in the conduct of business.
SECTION – C
III)	Answer any THREE questions. Each carries 15 marks. (3×15=45)
	17.	Every organization has its own methods to exercise control. Discuss in detail the various control techniques.
	18.	Describe the various barriers in communication. What steps would you take to overcome them?
	19.	Write short notes on: a) Maslow’s Need hierarchy theory b) Vroom’s Expectancy theory c) McGregor’s theory X and theory Y (5+5+5)
	20.	Explain in detail the social responsibility of business towards its stakeholders.
	21.	Discuss the steps involved in the selection procedure adopted by organizations.
SECTION – D
IV)	Case Study (1×15=15)
	22.	ABC Engineering Works Limited is a major industrial machinery manufacturer besides other engineering products. It has enjoyed market preference for its machineries because of limited competition in the field. Usually there have been more orders than what the company could supply. However, the scenario changed quickly because of the entry of two new competitors in the field. For the first time, the company faced problem in marketing its products with usual profit margin. Sensing the likely problem, the chief executive appointed Mr. Arvind Kumar as general manager to direct the operations of industrial machinery division. The chief executive advised him to consult various departmental heads to have first hand information to fix up the problem. Mr Kumar got briefings from the heads of all departments. He asked all heads to identify major problems and issues concerning them. The marketing manager indicated that in order to achieve higher sales, he needed more sales support. Sales people had no central organisation to provide sales support nor was there a generous budget for demonstration teams which could be sent to customers to win business. The production manager complained about the old machines and equipments used in manufacturing. Therefore, cost of production was high but without corresponding quality. While competitors had better equipments and machinery, Bharat Engineering had neither replaced its age-old plant nor reconditioned it. Therefore to reduced the cost, it was essential to automate production lines by installing new equipment. Director of research and development did not have specific problem and therefore, did not indicate for any change. However, a principal scientist in R&D indicated on one day that the director of R&D, though very nice in his approach, did not emphasize on short-term research projects, which could easily increase production efficiency by at least 20 per cent within a very short period without any major capital outlay Questions: a. Identify the crisis faced by ABC Engineering Works Ltd. b. List out the reasons for the crisis c. Being a management student, suggest possible measures which you think will help Mr. Kumar to fix up the problem. (3+5+7)

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