Loyola College B.B.A. Business Administration April 2012 Business Policy & Strategy Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

FIFTH SEMESTER – APRIL 2012

BU 5503 – BUSINESS POLICY & STRATEGY

 

 

 

Date : 27-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

 

ANSWER ALL THE QUESTIONS:                                                                                  (10×2=20)

 

  1. Explain BCG matrix
  2. What do you mean by SBU?
  3. Explain strategy.
  4. What is project planning?
  5. What are the four phases in strategic management?
  6. What is strategic planning?
  7. What are the different types of resources?
  8. What is organizational structure?
  9. Explain corporate culture.
  10. Explain the purpose of strategic evaluation?

 

SECTION – B                                                                                                                                                

ANSWER ANY FIVE QUESTIONS:                                                                      (5×8=40)

 

  1. State the importance of business policy.
  2. Explain the various components of environment.
  3. State the methods and techniques used for organizational appraisal.
  4. Discuss the various objectives of business policy.
  5. Explain any four methods and techniques used for environmental scanning.
  6. Enumerate the different structural mechanisms required to implement a strategy.
  7. Discuss the important techniques of evaluating strategies.
  8. List out the characteristics of objectives.

 

SECTION – C     

                                                                                                                               

ANSWER ANY TWO QUESTIONS:                                                                                  (2×20=40)

 

  1. Describe the important types of planning systems in business policy.
  2. Explain the role of strategic management.
  3. Discuss the basic types of strategic control.

 

 

 

 

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