- JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATIONS – SEPT / OCT. 2015
| B.B.M. – V SEMESTER | ||
| M113503 : INTERNATIONAL BUSINESS | ||
| Duration: 3 Hours Max. Marks: 100 | ||
| SECTION – A | ||
| I) | Answer ALL the questions. Each carries 2 marks. (10×2=20) | |
| 1. | What is International Business? | |
| 2. | What do you mean absolute cost advantage? | |
| 3. | What do you mean Foreign Direct Investment? | |
| 4. | Write a short note on turnkey project. | |
| 5. | What is globalization? | |
| 6. | Give the meaning of Green Field Strategy. | |
| 7. | What do you mean by virtual organization? | |
| 8. | Explain the structure of a Multinational Corporation. | |
| 9. | What is International Marketing? | |
| 10. | Compare the standardization with customization. | |
| SECTION – B | ||
| II) | Answer any FOUR questions. Each carries 5 marks. (4×5=20) | |
| 11. | Discuss the different stages of internationalization. | |
| 12. | State the benefits of Business Process Outsourcing. | |
| 13. | Discuss the various features and criticisms of globalization. | |
| 14. | Enumerate the characteristics of Multinational Corporation. | |
| 15. | Explain the objectives and functions of EXIM Bank. | |
| 16. | How Export Credit Guarantee Corporation does helps exporter? | |
| SECTION – C | ||
| III) | Answer any THREE questions. Each carries 15 marks. (3×15=45) | |
| 17. | Enumerate the advantages and disadvantages of international business. | |
| 18. | International product life cycle is different from domestic product life cycle. Explain. | |
| 19. | What are the drivers of globalization? | |
| 20. | State the factors Influencing Pricing Strategy in International Marketing | |
| 21. | What are the factors Influencing Channel Decisions in International Market? | |
| SECTION – D | ||
| IV) | Case Study (1×15=15) | |
| 22. | Case Study
A moderately large scale company started some two decades ago has built up strong brands and reputation over the years for quality healthcare (including personal healthcare) products. It now wants to enter into foreign markets and seeks your advice. The company management wants you to explain briefly all the possible modes which could be open to it and then wants you to zero on two best modes. What two best modes would you suggest and why? |
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