| ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS) | ||
| END SEMESTER EXAMINATION – SEPT/OCT. 2015 | ||
| B.B.M. – V SEMESTER | ||
| MKT 606: RETAIL AND LOGISTIC MANAGEMENT (ELECTIVE :MARKETING) | ||
| Duration: 3 Hours Max. Marks: 100 | ||
| SECTION – A | ||
| I) | Answer ALL the questions. Each carries 2 marks. (10×2=20) | |
| 1. | Define Retailing. | |
| 2. | List the opportunities in retailing. | |
| 3. | Name the internal Atmospherics in retail. | |
| 4. | What is retail chain? Give example. | |
| 5. | Define franchising. | |
| 6. | State the freestanding sites. | |
| 7. | Bring out the retail pricing objectives. | |
| 8. | Define merchandise management. | |
| 9. | Write about retail supply chain management. | |
| 10. | Mention any three ways to motivate and manage floor managers of a retail store. | |
| SECTION – B | ||
| II) | Answer any FOUR questions. Each carries 5 marks. (4×5=20) | |
| 11. | Discuss the types of retailing. | |
| 12. | Write the importance of retailing in Indian economy. | |
| 13. | Define service retailing. Explain the characteristics of service retailing. | |
| 14. | What are the pricing strategies followed by the retailer. | |
| 15. | Enumerate the principles of supply chain management. | |
| 16. | State the role of Market Logistics in retail. | |
| SECTION – C | ||
| III) | Answer any THREE questions. Each carries 15 marks. (3×15=45) | |
| 17. | Describe in detail the retail trends in India. Write the top ten future retail in India. | |
| 18. | Describe in detail the factors influencing retail environment along with their structural changes. | |
| 19. | Explain the importance of the location in retail. State the issues in retail location. | |
| 20. | Elaborate in detail the steps involved in process of buying merchandise. | |
| 21. | Has India reached the growth stage in retail? What would be the social and economic impact of retail development in India? Explain. | |
| SECTION – D | ||
| IV) | Case Study (1×15=15) | |
| 22. | VENDOR MANAGEMENT IN LIFESTYLE INTERNATIONAL
The Lifestyle department store concept founded by Mr. Micky Jagtiani (Landmark Group) based in Dubai is positioned as a trendy, young, colorful and vibrant department store concept. The organization established the concept in India by opening its first Lifestyle store in 1999. The store concept is merchandised by lifestyle apparel in a mix of national and international brands and in-store brands. The fast moving product categories are Shirts, T-Shirts, Woven Tops and Kurtis for Women and the factors that play an important role in aiding consumer buying behaviour are the selection of the right options to place on display in the right mix and in the right prices so that consumers get what they want always. Lifestyle has in addition to its external brands a few exclusive brands as well. Kappa, for example, is one exclusive Italian brand which is offering unique sports and young fashion apparel and accessories for both men and women. The organization’s in-house brands are about 16 in number. Code, Forca, Ginger and Melange are a few key ones in the array. The company retails about 4000 style options per season on apparel alone. The range and assortment offering serves the consumer base in an absolutely honest pricing. The in-house brands are manufactured in exclusive styles with stringent quality standards to ensure customer acceptance. The organization sources for all its stores in both the Gulf and in India from various countries. The basis of Lifestyle choosing its supplying countries is dependent on the product strength of a particular region, the trade-friendly policies, cost-effectiveness of logistics, etc. which make it viable to source from any country. Choosing a region is a combination of the capability to fulfill global trends and the previous experience. Lifestyle is exploring sourcing opportunities from countries like Nepal, Bangladesh, Sri-Lanka etc., currently. It is reported that Lifestyle’s outsourced production is almost 50% and the organization hence is very keen on working with vendors who share the penchant for quality. The vendor selection criteria followed are: • Capability to produce the required product offering • Follow the specified quality parameters • Fulfill the determined cost objectives and • Adhere strictly to dispatch schedules Lifestyle Stores are present across leading Indian cities and the organization is known for its best practices in vendor management and for its long-standing relationship with its vendors across the globe. Questions a. Comment on the international sourcing policy of Lifestyle International. b. What are the key vendor selection criteria at Lifestyle International?
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