REG NO:

ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATIONS – MARCH/APRIL 2016
B.B.M. –VI SEMESTER
M1 11 604: STRATEGIC MANAGEMENT
Duration: 3 Hours Max. Marks: 100
SECTION – A
I)	Answer ALL the questions. Each carries 2 marks. (10×2=20)
	1.	What are the Objectives of Business Policy?
	2.	Explain two objectives of social audit.
	3.	What is meant by Benchmarking?
	4.	What do you mean by Writing a scenarios?
	5.	Define Ethics.
	6.	Distinguish between programs and procedures.
	7.	What is a strategy?
	8.	Write down the hierarchy of the strategic intent
	9.	Bring out two differences between tactics and strategy in business.
	10.	Define strategic Group.
SECTION – B
II)	Answer any FOUR questions. Each carries 5 marks. (4×5=20)
	11.	Write a short note on Corporate Restructuring strategies.
	12.	The competitive environment- five forces model: use this model to evaluate Maruthi Suzuki.
	13.	Briefly explain about the evaluation techniques of strategic control.
	14.	Write short notes on the relationship between Corporate Governance and Agency theory.
	15.	Explain value chain analysis.
	16.	Write a brief note on the generic competitive strategies.
SECTION – C
III)	Answer any THREE questions. Each carries 15 marks. (3×15=45)
	17.	Write in details the components of strategic management system.
	18.	Mckinsey’s 7s is an important tool for analysis. Discuss.
	19.	In recent years, we have seen expansion of the retail sector through the establishment of new online portals resulting in stiff competition in the market. As such, each organization needs to review its strategic capabilities for competitive advantage. Explain the nature and importance of strategic capability in view of the above statement.
	20.	Discuss how the BCG growth share matrix can be effectively used by the firms to allocate resources.
	21.	List the Environmental factors that can affect an Organization’s Strategy
SECTION – D
IV)	Case Study – Compulsory question. (1×15=15)
	22.	Analyze the following case and answer the question given at the end, DENTA, a tooth paste was test marketed by ABC & CO in Delhi in early 2010. The brand was similar to Colgate in taste and packaging. The media advertising stressed the herbal properties of DENTA which were akin to promise. But 2 to 3 months after the Delhi launch, a tracking study revealed that DENTA has achieved a 12 per cent trial rate and a 1 per cent repeat purchase rate. The results were not as per the expectations of the company as they have targeted a market share of 10 per cent. After due analysis, it was revealed that while the initial trial and repeat rate was satisfactory for the product category, yet it was felt that media advertising has not been able to induce enough people to try the product. It was therefore, felt that if the trial rate could be increased to 40 per cent and the repeat purchased to 25 per cent, the brand could achieve its targeted market share of 10 percent .Dependence purely on advertising was ruled out being very expensive. Question : Suggest suitable alternatives available to ABC & CO and the most preferred alternative strategies that you would pursue as the Brand Manager for DENTA. Rationalise your stand with suitable strategic suggestions.

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