Loyola College M.A. English April 2004 Mass Communication Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.A. DEGREE EXAMINATION – ENGLISH LITERATURE

SECOND SEMESTER – APRIL 2004

EL 2950/LE 853 – MASS COMMUNICATION

 

Date       : 14.04.04                                                                                                                  Max  : 50 marks

Duration : 1 – 3 pm                                                                                                                 Hours : 2 hrs

 

THE PAPER IS FOR 2 hours ONLY. INVIGILATORS KINDLY NOTE THIS.

 

SECTION – A

 

  1. Answer the following in a sentence or two: (10 x 1 = 10 mks)

 

  1. What are the different kinds of mass media?
  2. What are the two types of news stories?
  3. Distinguish the two kinds of Journalism with examples.
  4. What are the major departments in a newspaper?
  5. Mention the major components of communication process.
  6. Point out any four objectives in communication.
  7. What are the 4 parts of a newspaper?
  8. Enumerate the major roles played by the mass media.
  9. Mention the different stages in communication.
  10. When was Prasar Bharathi introduced?

 

SECTION – B

 

  1. Answer any FOUR of the following in 150 words each: (4 x 5 = 20 mks)

 

  1. Explain the functions of mass media.
  2. List out the major principles of journalistic ethics evolved by the Press Council of India. How effectively are they followed?
  3. Attempt a critical evaluation of the Press in India, by discussing its power to bring about social and political change and economic development.
  4. What is the scope of Radio in India? What are its special advantages as mass medium?
  5. Discuss the lay out strategy, communication strategy and language strategy employed in a print/electronic ad.
  6. What are the features of a good daily?

 

III. Answer any ONE of the following in  500 words:                                                           (1 x 20 = 20 mks)

 

  1. How important is the role played by Mass Communication in our society? Illustrate your answer with reference to the uses of the mass media in India.
  2. Discuss the impact of mass media in shaping the public opinion during elections and at times of political or constitutional crisis.
  3. What is News? What is the goal of a news story? What are the elements and characteristics of news in Newspapers? How are they different from those of electronic media?

 

 

 

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