| ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS) | ||||
| END SEMESTER EXAMINATION – MARCH/APRIL 2016 | ||||
M.I.B. – IV semester |
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| P211401: INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT | ||||
| Duration: 3 Hours Max. Marks: 100 | ||||
| SECTION – A | ||||
| I) | Answer any SEVEN questions. Each carries 5 marks. (7×5=35) | |||
| 1. | Write an account of international logistics functions. | |||
| 2. | Have you ever wondered how your hot drink, whether you are a tea or coffee drinker makes its way onto your breakfast table. Represent the above with the help of a supply chain diagram and explain the same. | |||
| 3. | Discuss the different formats in which supply chain players function. | |||
| 4. | Enumerate the Criteria of Selecting the Third-Party Logistics Operator. | |||
| 5. | Discuss briefly the different types of inventory holdings. | |||
| 6. | Discuss the different roads vehicles used for transportation of the goods and the context under which it is used. | |||
| 7. | What is meant by containerization? What are its advantages? | |||
| 8. | Explain the special features of liner shipping. | |||
| 9. | What is meant by Bill of Lading? | |||
| 10. | Discuss the characteristics of the airline transportation? | |||
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SECTION – B |
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| II) | Answer any THREE questions. Each carries 15 marks. (3×15=45) | |||
| 11. | What are the key activities of the business logistics function? Discuss their existence and importance to the management of i) automobile company, ii) a fast food chain (McDonald’s) | |||
| 12. | What are the main issues in Managing the Logistics of a Global Organization? What are the specific problems of working internationally? | |||
| 13. | What are the different modes of transportation of goods? What are the advantages of each mode? | |||
| 14. | Explain the special features of liner shipping services and the factors to be considered while selecting the liner ship. | |||
| 15. | What are the factors that affect air freight rates? | |||
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SECTION – C |
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| III) | Case Study (1×20=20) | |||
| 16. | Best Foods, Inc.
Best Foods, Inc., a major U.S. food products company located in Philadelphia, developed a new type of coffee and planned to test market the coffee nationwide. In addition to the test marketing, Best wanted to saturate the coffee market with its new product by selling the coffee at a
$2.50 per pound introductory price for one week. In the second week of the introductory campaign, Best planned to increase the price per pound to $2.75, but all one-pound new cans were three inches higher to accommodate enclosing a free stainless steel measuring scoop. Two weeks before the product introduction, the marketing department, using all forms of media, advertised heavily throughout the United States. Posters, billboards, newspapers, radio, and television all carried advertisements for the new coffee. Raffle drawings were established in all major grocery store chains nationwide, with Best Foods providing the prizes. In conjunction with the marketing department, production for the new coffee started one month before the introduction. Estimated demand for the new product was 1 million units for the first week and 1.25 million units for the second week. Production runs had to be started early to meet the estimated product demand and to allow for a break in the production for the second week to set up for the new size cans.
Case Questions:
a. Describe what interactions are needed to take place among the marketing, production and logistics departments. Explain the logistics department’s role in the introduction of the new product. b. Why was it necessary for the logistics department to be cognizant of all the planned changes in the promotion and production schedules for the new product introduction? c. Discuss various problems that may have arisen and what the logistic department’s responsibilities were with respect to changes.
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