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ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – OCTOBER 2013
M.COM – I SEMESTER
INFORMATION TECHNOLOGY FOR BUSINESS
Duration: 3 hours Max. Marks: 100
SECTION – A
I .Answer ANY SEVEN from the following questions. (7×5=35)
1. Explain the need for Management Information Systems in business
organization?
2. “E-Commerce has changed the way the business is being carried on.”Explain
impact of ecommerce on business?
3. Explain the components of DSS?
4. What is data dictionary with regard to data warehouse? What is its role?
5. Give a comparative study between data, information, knowledge and
intelligence?
6. Explain ISDN?
7. What is the function of Office Automation System?
8. How important is informal information system in system analysis?
9. Explain the concept of VPN?
10. What is a server machine? Explain client server architecture?
SECTION – B
II. Answer ANY THREE questions from the following: (3×15=45)
11. Explain the following:
Financial Information System
Marketing Information System
Manufacturing Information system
12. Explain the concept of EDI architecture? Describe EDI components.
13. Explain Transaction Processing System with a neat diagram.
14. Explain any three internet security techniques?
15. What is the difference between a database and DBMS? For what reasons do
organizations choose to have DBMS? What the limitations are of file
oriented environment?
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SECTION – C
III) Compulsory Question. (1×15=15)
Pepsi Cola Co: Web Marketing Strategies
Would you shop for a soft drink online? We feel , frozen food has more Epotential.
But soft drinks? So, why is Pepsi Cola Co. trying so hard online?
Pepsi has a range of programs on the virtual air, from music sites to banner ads
to internet sweepstakes. Though only 3% of its estimated $400 million, soft drink
ad budget goes online, that belies the emphasis the company places on the
web.”This medium is here to stay, and we buy that, “says John Vail, director of
Marketing and Digital media for Pepsi Cola.
One reason: Despite the difficulties in measuring online ad performance, Pepsi
has crafted deals that already show benefits. In a barter arrangement with Yahoo!
Inc. this summer, Pepsi plastered the portal’s logo on 1.5 billion cans. In return,
Yahoo took the cola company’s already established loyalty program, Pepsi Stuff,
to new heights. It let consumers to collect points from bottle caps. The points
were redeemable on the Web site for prizes-everything from electronic goods to
concert tickets.
Three million consumers logged on and registered at the Pepsi Stuff site, giving
the cola company detailed consumer data that normally must be paid for in
market research. Information that once took months to obtain could now be in
days. So they got the real time data. Sales volume rose 5% during the online
promotion and the cost was about one-fifth what it had been as a mail-in project.
The Web is the medium of choice for Pepsi’s prime demographic audience. For
Pepsi knows that it’s E-commerce marketing strategies are work in progress. On
February 28, 1996 the company launched Pepsi World, a Web site of sponsored
content to attract the youthful consumer. Sports and music news was mixed with
online games and animation. But traffic numbers that Pepsi hadn’t reached its
target. By 1997, Vail revamped the site. Going forward, Pepsi plans to expand on
its web site-centric E-Commerce marketing efforts. Although banner ads and
other more traditional ad buys have had some success, it’s creation of engaging
Pepsi Web sites that has given the brand the most traction online.
Questions:
1. What are the major business benefits of Pepsi’s online marketing efforts?
2. Do you approve of Pepsi’s E-Commerce marketing strategy? Why or why
not?
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