- JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS0
END SEMESTER EXAMINATION -APRIL 2013
M.Com. – II Semester
Research Methodology FOR Business
Duration: 3 Hrs Max. Marks: 100
Section – A
- Answer Any Seven questions out of ten. (5 x 7 = 35)
- How would you define “Business Research”? Enunciate the significance of conducting research.
- What is the purpose of literature survey?
- State the characteristics of a good Research Problem?
- Discuss briefly on the different types of Research Design.
- Suppose, you plan to export semi-precious stones from Jaipur to countries like USA, Canada, and European Union ,what would be the nature of information required by you? How would secondary data sources help you here?
- Indicate the type of scale (nominal, ordinal, interval or ratio) that is being used in each of the following questions:
- How large is the market size of shampoos?
- In which of the following functional areas of management do you wish to specialize in the second year?
- Marketing, ii. Finance, iii. HR, iv. Operations.
- State the order of your preference for the following colours.
- Grey, ii. White, iii. Blue, iv. Green, v. Black.
- Was the Research Methodology course difficult to understand? i. Yes———, ii No———-
- In which month were you born?
- How would you rate the quality of food at the Golden Dragon Restaurant?
1= Very Poor, 2= Poor, 3= Moderate, 4= Good, 5= Very Good.
- Differentiate between questionnaire and schedule.
- What are the qualities of a good Research Report?
- You are working as a Purchase Manager for a company. The following information is supplied to you by two manufacturers of electric bulbs:
| Company A | Company B | |
| Mean Life (in hours) | 1300 | 1248 |
| Standard deviations (in hours) | 82 | 93 |
| Sample Size | 100 | 100 |
Which brand of bulbs are you going to purchase if you desire to take a risk of 5%?
- A group of seven week old chickens reared on a high protein diet weigh 12, 15, 11, 16, 14, 14, 16 ounces, a second group of five chickens were similarly treated except that they receive a low protein diet weighted 8,10, 14, 10 and 13 ounces. Test whether there is sufficient evidence that additional protein has increased the weight of the chickens.
| Degrees of freedom: | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| Value of t @ 5% level: | 2.78 | 2.57 | 2.45 | 2.37 | 2.31 | 2.62 | 2.23 | 2.20 |
Section – B
- II) Answer Three questions out of Five (3 x 15 = 45)
- Discuss the different steps involved in research process?
- What is sample design? Discuss different sampling methods.
- Elaborate upon the structure of a report and its main constituents.
- An automobile company gives the following information about age groups and liking for particular model of car which it plans to introduce.
| Persons who | Age Groups | Total | |||
| Below 20 | 20-39 | 40-59 | 60 & Above | ||
| Liked the car | 140 | 80 | 40 | 20 | 280 |
| Disliked the car | 60 | 50 | 30 | 80 | 220 |
| Total | 200 | 130 | 70 | 100 | 500 |
On the basis of this data can it be concluded that the model appeal is independent of the age group (given for v = 3, X20.05 = 7.815.)
- The following table gives the number of refrigerators sold by 4 salesmen in three months May, June and July:
| Month | Salesmen | |||
| A | B | C | D | |
| May | 50 | 40 | 48 | 39 |
| June | 46 | 48 | 50 | 45 |
| July | 39 | 44 | 40 | 39 |
P.T.O……..
Is there a significant difference in the sales made by the four salesman?
Is there a significant difference in the sales made during the three months?
Section – C
III) Compulsory Case study (1 x 20 = 20)
Shameem had been with the organization for a fortnight now and was due to meet Reghu. He opened the door and walked in.
Raghu asked him to be seated and said, “So doctor, what is the diagnosis?”
Shameem Naquib had been recently hired as the company counselor at Danish International, as Reghu Narang, the CEO, felt that he was fed up with his team of non performers. He had hand picked the Band II decision makers from the most prestigious and growing enterprises. Each one came with a proven track record of strategic turnarounds they had managed in their respective roles. So why this inertia at DI? The salaries and perks were competitive, reasonable autonomy was permitted in decision making and yet nothing was moving.
There had been two major mergers and the responsibilities had increased somewhat.
When Shameem went to meet Sid Malhotra, the bright star who had joined six months back, he was reported absent and seemed to be suffering from hypertension and angina pain. His colleague in the next cabin was not aware that Sid had not come for the past four days. As he was talking to Reghu’s secretary, he could hear Kamini Bansal, the HR head yelling at the top her voice at a new recruit, who after six weeks of joining had come to ask her about her job role.
The Band III executives had been with the company for a tenure of 5-15 years and yet had not been able to make it to the Band II position ( Except two lady employees). They were laid back, extremely critical and yet surprisingly were not moving.
Reghu also seemed a peculiar guy, he had hired him as the counselor and was also making some structural changes as suggested by a vastu expert, to nullify the effect of “evil spirits”. He had a history of hiring best brains, and trying to fit them into some role in the organization. And incase someone did not fit in, firing him without any remorse. He had changed his nature of business thrice and on the personal front, he was on the verge of his second divorce.
The company had a great infrastructure, attractive compensation packages and yet the place reeked of apathy. It was like a stagnant pool of the best talent. Was it possible to undertake –operation clean up?
- What is the management decision problem that Shameem is likely to narrate to Reghu Narang?
- Convert and formulate it into a research problem and the state the objectives of your study. Can you suggest a theoretical frame work about what you propose to study?
- Develop the working hypothesis for your study?
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