1. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

END SEMESTER EXAMINATION – OCTOBER 2014

M COM – III SEMESTER

  ETHICS FOR BUSINESS DECISIONS

Duration: 3Hrs.                                                                                          Max. Marks: 100

Section – A

1. Answer any SEVEN questions. Each carries 5 marks.                          (7×5=35)
2. What is insider trading? What is unethical about it? Give 2 examples.
3. Explain the significance of the RTI Act. Give 2 examples.
4. Why is surrogate advertising unethical? Explain with examples.
5. What is whistle blowing? What is its role in corporate ethical behaviour?
6. Outline the concept of distributive justice and compensatory justice.
7. Discuss the basic objectives of SEBI.
8. Explain two cases of unethical practices in HRM in Indian context.
9. Explain Green Production and Green Washing.
10. Discuss CSR and its role in business ethics.
11. Briefly explain Kantianism and its relevance to business organisations.

Section – B

1. Answer any THREE questions. Each carries 15 marks.                      (3×15=45)
2. Discuss the six stage model of Kohlberg. In which stage will a whistle blower be, and why?
3. Explain the areas in marketing ethics (the 4 Ps) with suitable examples.
4. What is the role of Board of Directors in ensuring ethical business?
5. Discuss consumerism and its role in society. List out five laws passed in India in the context of consumerism.
6. Discuss the different possibilities of bank frauds in India with examples.

 

 Section –C

 

• Case Study – Compulsory                                                              (20 marks)

16. Marketers targeting Children – the ethical aspects

During the last ten years, there have been several controversies surrounding marketers and advertisers targeting children.  Though there are strict guidelines and laws against advertising many products targeted at children in USA and UK, in India, there are no such regulations. In USA, for example, there are strict restrictions on promoting fast-food for children, in view of the social concerns of obesity- related health problems. President Obama has introduced even a ‘Sin Tax’ to curtail fast-food sales and consumption especially by children.

Every advertisement has a target audience. The question is whether there should be stricter regulations for advertising that focus on more vulnerable sections, especially children. Is it alright to show smart looking middle class mothers, usually played by popular actresses or models, serving their children a meal of instant noodles or cereals fortified with small quantities of vitamins? Is it ethical for marketers to persuade children to eat Burger or French-fries instead of the traditional cereal food?

A WHO report mentions that there has been intense lobbying by the private sector against proposals restricting ads of food products for children. Everything from chocolates to consumer durables and even cars are advertised targeting children, mainly because of their pestering power to influence the buying decisions of their parents. This sector of marketing has been growing in tandem with globalisation and the fastest growth has been registered in China and India, in spite of the fact that many people consider it as unethical marketing practices.

 

Questions – (explain with examples)

1. Why do marketers target children? Explain with Indian examples. (10 marks)
2. What are the pros and cons of this strategy? (10 marks)

 

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