| St. Joseph’s College of Commerce (Autonomous)
End Semester Examination – April 2015 M.COM – IV Semester |
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| P111402: BUSINESS POLICY AND STRATEGIC MANAGEMENT | ||
| Duration: 3 Hours Max. Marks: 100 | ||
| SECTION – A | ||
| I) | Answer any SEVEN questions. Each carries 5 marks. (7×5=35) | |
| 1. | What are the Characteristics of Strategic Management Decisions? | |
| 2. | Explain the Dimensions of Strategic Management Decisions. | |
| 3. | Explain how value chain analysis could help in organizational analysis. | |
| 4. | What is a vision? Explain its characteristics. | |
| 5. | Why do firms adapt joint ventures strategy? Discuss the strategic issues involved in joint ventures. | |
| 6. | Discuss the advantages and limitations of multi divisional structure. | |
| 7. | Describe the issues in strategy implementation. | |
| 8. | Elucidate the Nature of Marketing strategy. | |
| 9. | Explain the components to examine when developing a logistics strategy. | |
| 10. | Explain the following: a) Business Process Reengineering.
b) Bench Marking c) TQM |
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SECTION – B |
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| II) | Answer any THREE questions. Each carries 15 marks. (3×15=45) | |
| 11. | Discuss the Strategists and their Roles in Strategic Management. | |
| 12. | Enumerate economic environment of business. Discuss various factors of economic environment. | |
| 13. | How do culture, R&D and Management information system contribute to implementation of business level strategy? | |
| 14. | Discuss different types of structures and strategies that would match with each other. | |
| 15. | Enumerate the successful maintenance of strategic control. | |
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SECTION – C |
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| III) | Case Study (1×20=10) | |
| 16. | In may 2001 the car market Vauxhall announced losses of around 190 million pounds resulting from heavy restructuring costs involving the ending of car production at the luton site.
The UK subsidiary of General Motors was also hit hard by increased pressure on new car prices and a decline in output caused by falling demand for the Vectra model. The Company made operating profits of about 25 million pounds in 2000 but these were wiped out by one-off charges of about 200 million pounds to cover the costs of its withdrawal from luton. Out put from Vauxhall’s luton and Ellesmere port plants fell by more than 10 percent in 2000. The reduction was largely due to falling sales of the Vectra which was being replaced by a new model at the start of 2002. The strength of sterling also affected exports to the continent. Vauxhall exported almost 60 percent of production and car derived vans in 2000.
General Motors as a whole lost a total of 190 million pounds in Europe in 2000 compared with a profit of 300 million pounds in 1999. The sharp reversal was one of the reasons for the cutback in production, which also affected plants on the continent.
Discuss the following questions:
a. What factors have led General Motors to restructure? b. Why was it decided to close down the Luton plant? c. How does this restructure programmers help Vauxhall to survive? d. What effect will these changes have on the structure of General Motors? |
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