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ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS) |
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| END SEMESTER EXAMINATIONS –MARCH/APRIL 2016 | ||
| M.COM – IV SEMESTER | ||
| P111402: BUSINESS POLICY AND STRATEGIC MANAGEMENT | ||
| Duration: 3 Hours Max. Marks: 100 | ||
| SECTION – A | ||
| I. | Answer any SEVEN questions. Each carries 5 marks. (7×5=35) | |
| 1. | How do you carryout environmental analysis? What are the techniques available for it? | |
| 2. | Explain the steps in strategic decision –making process for entrepreneurial Ventures. | |
| 3. | Distinguish between Mission and Objectives and briefly explain different types of Strategies. | |
| 4. | What is BCG matrix? What are its uses and limitations? | |
| 5. | “Corporate planning is not synonymous with long range planning.” Why? Discuss. | |
| 6. | Explain the essential need for the success of corporate planning system. | |
| 7. | How can the concept of value chain help in making diversification decisions? Critically discuss. | |
| 8. | What is strategic fit? Explain the factors to be considered for selecting the best strategy? | |
| 9. | Critically examine the role of strategic control in management. | |
| 10. | Use the Porter`s Five forces model to analyze an industry of your choice. | |
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SECTION – B
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| II. | Answer any THREE questions. Each carries 15 marks. (3×15=45)
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| 11. | Establish in detail the use of SWOT in the analysis of internal strategic assessment. | |
| 12. | Briefly explain Corporate Restructuring? What are the various conditions under’ which corporate restructuring is required? | |
| 13. | Explain in depth the various issues faced by small scale industries and Non Profit organizations .What strategies can they adopt to face those issues. | |
| 14. | Discuss the importance of organization structure and explain the link between structure and strategy. | |
| 15. | Why is it important to integrate R&D into corporate strategy? Briefly discuss the factors which should be taken into consideration if the innovation process is to be managed successfully. Explain giving examples | |
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SECTION – C |
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| III. | Case Study (1×20=20)
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- MasterCard Faces Strong Buyer Power
MasterCard Inc. generates revenue by charging fees to process payments from banks to consumers who swipe MasterCard-brand credit and debit cards, making the banks, not individual consumers, MasterCard’s customers.
MasterCard issues 916 million cards through 25,000 financial institutions in more than 200 countries.
Rapid consolidation within the banking industry, combined with a 28% market share in global credit and debit card transactions compared with main- rival Visa’s 68% share, means that MasterCard has to work hard to win and keep bank business. Further, MasterCard success depends on its four largest customers, which makes up 30% of annual revenues: JP Morgan Chase, Citigroup, Bank of America and HSBC.
MasterCard strategy focuses on two key elements- pricing and marketing. MasterCard carefully executed price increases between 2007 and 2008, with little customer pushback. At the same time, the company created MasterCard account teams that are tailored to fit the specific key customer needs. The teams drive the growth of customer usage, and thereby company growth. MasterCard’s marketing talent was also reoriented from a dedication to strengthening MasterCard’s brand identity to directly benefit these customers.
Questions:
- Identify driving forces that may help MasterCard to make fundamental changes in its competitive environment?
- Advise on the possible key success factors that may help MasterCard Inc. to have a great impact in future competitiveness.
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