| ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS) | ||
| END SEMESTER EXAMINATION – SEPT/OCT. 2015 | ||
| M.COM (I.B.) – I SEMESTER | ||
| P4 15 MC 101:INTERNATIONAL BUSINESS ENVIRONMENT | ||
| Duration: 3 Hours Max. Marks: 100 | ||
| SECTION – A | ||
| I. | Answer any SEVEN questions. Each carries 5 marks. (7×5=35) | |
| 1. | What is foreign direct investment? What are the advantages of FDI? | |
| 2. | How is the WTO different from GATT? | |
| 3. | Write a brief note on “Letter of Credit”. | |
| 4. | Enumerate the impact of diversity in international business | |
| 5. | Discuss the role of various international agencies in reducing / resolving conflicts. | |
| 6. | Write a short note on ethnocentric approach in international business. | |
| 7. | What is international franchising? List 2 issues in franchising. | |
| 8. | Explain the factor price equalization theory. | |
| 9. | What is capitalistic economic system? | |
| 10. | Write a note on TRIPS. | |
| SECTION – B | ||
| II. | Answer any THREE questions. Each carries 15 marks. (3×15=45)
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| 11. | How do the bilateral and multilateral agreements resolve and prevent conflicts? | |
| 12. | What is technology? Explain the role of technological changes in the global business. | |
| 13. | Bring out the difference between domestic and international business. | |
| 14. | Define integration. Explain different levels of integration in international business. | |
| 15. | Write a short note on European union. | |
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SECTION – C |
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| III. | Case Study (1×20=20) | |
| 16. | Mahindra & Mahindra (M&M) is a major player ¡n the tractor and certain segments of the automobile market in India. After an impressive growth for a few years, the tractor market in India has been stagnating during 1998-99 — 2000-01.
M&M has been selling its tractors and utility vehicles in foreign markets including USA. Some of the components for its products have been sourced from abroad. M&M has a 100% subsidiary in USA, Mahindra USA, with a strong network of 100 dealers. Mahindra has a five-per cent market share in the US market in the 28-30 horse power (HP) range. As a part of the strategy aimed at building a global supply chain, Mahindra USA has signed a memorandum of understanding (MoU) with the Korean tractor major Tong Yang, a part of the $2 bn Tong Yang Moolsam group, according to which Mahindra will source high horse power (mostly 25-40 hp range) and sell them around the world under the M&M brand name. To start with the premium range of tractors will be sold in the US. M&M’s current tractor range is more utility-oriented and lacks the aesthetic appeal that Tong Yang’s tractors have, a must for a strong presence in the US market. Questions: a. What are the advantages and disadvantages of global sourcing? b. How will the foreign market expansion help M&M? c. How does the Strategic alliance with Tong Yang benefit M&M? d. What are the possible risks of the alliance? How can they be overcome/minimised?
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