Marketing Management
Note : The Internal Assignment has been divided into three sections A, B and C. Write answer as per the given instruction.
Section-A (Very Short Answer Type Questions)
Note : Answer all four questions. As per the question you delimit your answer in one word, one sentence or maximum up to 30 words. Each question carries 1 Mark. 4 Q x 1 = 04
Q.1 Define Marketing Management.
Q.2 Explain Social Marketing.
Q.3 Define the term “Targeting”.
Q.4 State the term “Branding”.
Section-B (Short Answer Questions)
Note : Answer any 2 questions. Each answer should not exceed 200 words. Each question carries 4 marks. 2 Q x 4 = 08
Q.1 Examine the importance of Marketing Research.
Q.2 What are the different functions of packaging?
Q.3 Tele-Marketing save money and time. How?
Q.4 Discuss the area of consumerism.
Section-C (Long Answer Questions)
Note : Answer any one question. You have to delimit your each answer maximum up to 800 words. Each question carries 8 marks. 1 Q x 8 = 08
Q.1 Explain the factors affecting the choice of distribution channel.
Q.2 Discuss the rights of consumers under the Consumer Protection Act, 1986.
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