Loyola College B.Com April 2011 International Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2011

CO 6601 – INTERNATIONAL MARKETING

 

 

 

Date : 07-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

ANSWER ALL QUESTIONS                                                                                            (10×2 =20)

 

  1. List the Socio-economic factors affecting International marketing.
  2. What is licensing?
  3. What are non Tariff Barriers?
  4. What is Export Pricing?
  5. List the factors that favour standardization as a product policy.
  6. List the criteria for classifying the world Markets.
  7. What do you mean by Brand Protection?
  8. Expand ‘FOB’ and ‘CIF’.
  9. What is Multi International Marketing?
  10. What is Direct and Indirect Exports?

 

SECTION – B

 

ANSWER ANY FIVE QUESTIONS                                                                      (5×8 =40)

 

  1. Differentiate between domestic and International Marketing.
  2. Explain ‘International Product life Cycle’.
  3. What parameters would you consider to enter International markets?
  4. What is the role of Cost, Insurance, and Freight in International Pricing?
  5. How will you establish your brand in the International Market?
  6. What is the impact of globalization in International Markets?
  7. What is the role of Foreign Agents in the International Channels?
  8. What factors motivate an entrepreneur to enter International Markets?

 

SECTION – C

ANSWER ANY TWO QUESTIONS                                                                     (2×20 =40)

 

  1. What are the different modes of entering into the International Markets?
  2. Analyse the factors which affect the choice of International Channels.
  3. What factors control the choice of Media to promote products in the International

markets?  Support your answer with relevant examples?

 

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