Fundamentals And Applications Of E-Commerce

st. joseph’s college of commerce (autonomous)
END SEMESTER EXAMINATION – MARCH/APRIL 2015
B.Com – II semester
C1 11 202: FUNDAMENTALS AND APPLICATIONS OF E-COMMERCE
Duration: 3 Hours Max. Marks: 100
SECTION – A
I)	Answer ALL the questions. Each carries 2 marks. (10×2=20)
	1.	Define E-Commerce.
	2.	What are the benefits of E-Commerce to Society?
	3.	What is News-filtering agents?
	4.	What is online retailing?
	5.	What is Virtual Enterprises?
	6.	What is Supply Chain Management?
	7.	What is Agile Manufacturing?
	8.	What do you mean by filtering agents?
	9.	What is Value-Added Networks (VANs)?
	10.	What is EDI?
SECTION – B
II)	Answer any FOUR questions. Each carries 5 marks. (4×5=20)
	11.	What role does E-Commerce play in retail industry and Marketing?
	12.	What is Supply Chain Management in the production process?
	13.	What are the applications of E-commerce?
	14.	Explain the characteristics and Applications of filtering agents?
	15.	Explain the process of order, selection to the delivery.
	16.	Briefly explain the prerequisites of setting up a Ecommerce site.
SECTION – C
III)	Answer any THREE questions. Each carries 15 marks. (3×15=45)
	17.	Explain Briefly the types of E-Commerce.
	18.	Elucidate upon any 5 services with reference to eCommerce.
	19.	Explain in detail about -Integrated Logistics -Integrated Marketing -Remote servicing procurement
	20.	Write a note on EDI architecture and Standards.
	21.	Explain Electronic white pages, Electronic yellow pages & Information Filtering in detail?
SECTION – D
IV)	Case Study (1×15=15)
	22.	The demand for high-quality chocolate has been increasing rapidly since the early 1990s .Several local and global companies are competing in this market. Godiva chocolatier is a well-known international company in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales, and after rejecting the use of a CD-ROM catalog ,it had the courage to try online sales as early as 1994.The company was pioneering click-and-mortar e-business that exploited an opportunity years before its competitors. Project: Teaming with fry multimedia(ane-commerce pioneer) Godiva.com(godiva.com)was created as a division of Godiva chocolatier. The objective was to sell online both to individuals and to business. Since its online beginnings in 1994,the Godiva.com story parallels the dynamic growth of e-commerce. Godiva.com went through difficult times-testing e-commerce technologies as they appeared; failing at times, but maintaining its commitment to online selling and, finally, becoming the fastest-growing division of Godiva, outpacing projections. Godiva.com embodies a true success story. Here we present some of the milestones encountered. The major driving factors in 1994 were Internet user groups of chocolate lovers, who were talking about Godiva and to whom the company hoped to sell its product online. Like other pioneers, Godiva had to build its website from scratch without EC-building tools. A partnership was made with chocolatier Magazine, allowing Godiva.com to showcase articles and recipes from the magazine Subscription form for e-shoppers .The recognition of the importance of the relevant content was correct, as was the need for fresh content. The delivery of games and puzzles which was considered necessary to attract people to EC sites ,was found to be a failure. People were coming to learn about chocolate and Godiva and to buy-not to play games. Another concept that failed was the attempt to make the website look like the physical store. It was found that different marketing channels should look different from one another. Godiva.com is a user-friendly place to shop. Its major features include electronic catalogs, some of which are constructed for special occasions(eg, Mother’s day and Father’s day); a store locator (how to find the nearest physical store and events at stores close to you); a shopping cart to make it easy to collect items to buy; a gift selector and a gift finder; custom photographs of the products a search engine by product ,price, and other criteria; instructions on how to shop online(take the tour); a chocolate guide that shows you exactly what is inside each box a place to click for live assistance or for a paper catalog and the ability to create an address list for shipping gifts to friends or employees. The site also features “My Account” a personalized place where customers can access their order history, account, order status and so on general content about chocolate(and recipes); and tools for making shipping and payment arrangements. Godiva.com sells both to individuals and to corporations. For corporations, incentive programs are offered, including address lists of employees or customers to whom the chocolate is to be sent an example of the B2B2C EC model. Godiva.com continues to add features to stay ahead ot the competition. The site is now accessible using wireless technologies. For example, the store locator is available to wireless phone users, and Palm Pilot users can download mailing lists. Result: Godiva.com’s online sales have been growing at a double-digit rate every year, outpacing the company’s “Old economy” divisions as well as the online stores of competitors. Questions: Identify the B2B and B2C transactions in this case Why did Godiva decide to sell online? List the EC drivers in this case? Give a suitable title to the above para? Describe B2B2C at Godiva. &&&&&&&&&&&&&&&&&&&&&&&&&

ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – SEPT/OCT.2015
BBM – III Sem
m1 14 303: FUNDAMENTALS AND APPLICATIONS OF E-COMMERCE
Duration: 3 Hours Max. Marks: 100
SECTION – A
I)	Answer ALL the questions. Each carries 2 marks. (10×2=20)
	1.	Introduce ecommerce with the help of any 4 examples.
	2.	Explain B to B to C type of ecommerce, with one example.
	3.	What is Integrated Marketing?
	4.	Explain electronic white pages.
	5.	What is Agile manufacturing?
	6.	Mention the main components of EDI architecture
	7.	Mention any two reasons for Remote servicing procurement.
	8.	Describe online publishing.
	9.	What is internal commerce?
	10.	What is meant by Virtual Enterprise.
SECTION – B
II)	Answer any FOUR questions. Each carries 5 marks. (4×5=20)
	11.	Explain the technical and non-technical limitations of ecommerce.
	12.	National Association for Securities Dealers Automated Quotation was the world’s first electronic stock market, with regard to this elaborate the journey of NASDAQ.
	13.	A new study indicates that by 2016 online spending may increase by more than 60%. Elaborate the bright future forecasted for ecommerce.
	14.	What is interactive product catalog, mention its merits.
	15.	Briefly analyze integrated logistics.
	16.	ICT plays a vital role in E-Agriculture, true or false? Justify.
SECTION – C
III)	Answer any THREE questions. Each carries 15 marks. (3×15=45)
	17.	Write short notes on : a) Product and service digitization b) Information Search & retrieval c) Broker based service.
	18.	What is information filtering? Explain the different types of information filtering.
	19.	Elucidate today’s Etailing environment and the vision for electronic retailing Industry.
	20.	In the ecommerce industry how do the companies schedule fulfill and deliver orders received.
	21.	What is Electronic Data Interchange (EDI)? Explain its architecture.
SECTION – D
IV)	Case Study (1×15=15)
	22.	Tourist arrivals: eTV The number of tourists availing of electronic tourist visa (eTV) from Japan, New Zealand, Singapore, the Philippines and Indonesia could tell a story the government might have missed. These countries were among the 12 moved from a visa-on-arrival (VoA) platform (which enabled tourists to land in India without any prior paperwork) to eTVs (for which a tourist has to complete the paperwork in his home country but which helps in grant of tourist visa within 96 hours). Data on tourists from these countries show after the e-visa facility was extended, the number of arrivals has dropped for four of the five countries named. While the number of tourists from Japan, New Zealand, the Philippines and Indonesia during December 2014 to April 2015 declined, compared to the previous period (when visa on arrival was applicable), the number of tourists from Singapore has risen marginally. Under the VoA policy, these were among the countries accounting for a considerably large number of tourists to India, with healthy year-on-year growth. Some countries with a lower base, such as Cambodia and Laos, have shown a decline in tourist numbers in December 2014-April 2015 (this coincided with a switch from visa-on-arrival to e-visa). However, Finland, Vietnam, Myanmar and Luxembourg, countries with a low base of tourists to India, have shown an increase after the visa was introduced. But the tourism ministry maintains there’s been 1,000 per cent year-on-year growth in tourist numbers in three of the five months since introduction of the e-visa regime. The government data is based on a comparison between tourist arrivals from the 12 countries that had a visa-on-arrival system till November 2014 with those from 46 countries for which e-visa has been allowed subsequently. An expert said introduction of e-visas ‘hadn’t led to a boom in tourism, though government numbers suggested so’. The eTV facility was introduced in India in November 2014 for 46 countries, now grown to 76 countries. Official data, suggesting a 1,000 per cent rise in tourist numbers, fallaciously compares the visa on arrival and e-tourist visa platforms. The confusion extends to nomenclature, too. E-tourist visas were earlier called Tourist Visa on Arrival enabled by Electronic Travel Authorisation; politicians and bureaucrats often termed these ‘tourist visa on arrival’. The confusion in the name led to deportations, too. “There have been many instances in which people had to be deported because of the assumption of the new policy being the same as the VoA (visa on arrival) policy. A friend from New Zealand flew down after the VoA policy had been scrapped. As he was without the required paperwork, he was deported,” said Subhash Goyal, president, Indian Association of Tour Operators. Since then, these visas were renamed e-tourist visas and the VoA facility was formally scrapped. India-bound flights had been instructed not to let people board without e-tourist visa validation, Goyal said. According to documents reviewed by Business Standard, in the five months since the introduction of e-visas, about 32,000 tourists from the US alone visited India. Together, the 12 countries in the now-defunct VoA list sent about 19,000. In 2013, India recorded about seven million foreign tourist arrivals, with over a million from the US. The government’s 1,000 per cent increase in figures can be simply traced to the addition of countries with a history of higher tourist inflow to the eTV list. “The e-tourist visa performs the role of a facilitator; it is not a means unto itself for increasing foreign tourist arrivals. Unless the country’s infrastructure and tourism is promoted to international standards, it will not amount to much. Since a large portion of the tourists from Japan were solo female travelers and female groups, Japan’s marked decline in particular could be attributed to the perception of India being unsafe,” said an analyst. In the past five months, the top five countries in terms of tourist arrivals are the US, Germany, Russia, Australia and Ukraine. But documents reviewed by this newspaper show 14 per cent of those from the US who were granted e-visas to India have dropped their plans. Germany follows with 12 per cent; nine per cent of Russians decided against visiting India after e-visa approval. “The new e-tourist visa policy encourages the impulse of travelling to India at a moment’s notice,” says Parvez Dewan, former tourism secretary, under whom the e-visa policy was formalised. Perhaps that is the only silver lining, as foreign tourist arrivals invariably translate into foreign exchange inflow. Has the introduction of eTV helped countries gain popularity? Critically analyze eTV and VoA. List any 5 tourism websites and the services they have to offer.

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