Loyola College M.Com Nov 2009 Creative Advertising Question Paper PDF Download

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Loyola College M.Com April 2013 Creative Advertising Question Paper PDF Download

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Loyola College M.Com Nov 2006 Creative Advertising Question Paper PDF Download

                        LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com DEGREE EXAMINATION – COMMERCE

AT 28

 

 

 

 

 

 

 

THIRD SEMESTER – NOV 2006

CO 3875 – CREATIVE ADVERTISING

 

 

Date & Time : 06-11-2006/9.00-12.00  Dept. No.                                                     Max. : 100 Marks

 

 

PART-A

(Answer all questions in a maximum of 3 sentences each)     10 x 2 = 20 marks

 

  1. Identify an example of ‘deceptive advertising’
  2. What’s the ‘Big Idea’ for reducing absenteeism in the office?
  3. Why are women exploited in advertisements?
  4. What is ‘stereotyping’ in creative science?
  5. Is cognitive dissonance a reality? Mention an example.
  6. What are ‘tear offs’?
  7. Is subliminal advertising proved?
  8. Which is superior, EVP or USP?
  9. Who formulates ad-objectives?
  10. Which is more sensational, google ads, or Newspaper ads?

 

PART-B

(Answer any FIVE questions in about 1 page)                        5 x 8 = 40 marks

 

  1. How can advertising be classified by target audience and by geographic area?
  2. What is integrated marketing communications and what are its benefits?
  3. Other than newspapers, magazines, radio or TV, what ‘new media’ might Walt Disney use to get an advertising message about a new theme park to be a target audience of teenagers in India?
  4. Why do advertisers change agencies?
  5. What is media planning, and how does it relate to marketing and advertising?
  6. How do timing and continuity scheduling effect message scheduling?
  7. How do direct-response advertising and direct mail advertising differ?
  8. What are the ethics of advertising sugary ready to eat cereals on TV cartoon shows focused to 4-year olds? Or shoes focused to 12 year olds?

 

 

 

 

PART-C

(Answer any TWO questions in about 4 pages each)            2 x 20 = 40 marks

 

  1. Mobile Marketing Growing

The use of the mobile channel for marketing, i.e. mobile marketing, is a growing worldwide phenomenon. Commercial mobile marketing initiatives began in 1997 and published research on the topic .first appeared in 2001.Since then, the field of mobile marketing has drawn the attention of academics and industry practitioners alike. Leading industry brands are committing anywhere from 10 to 25 percent of their near-term marketing budgets to digital media–including mobile.

Technology companies throughout the world are investing heavily in the creation of mobile marketing solutions, and many new and important research studies are underway. However, with all this attention there is still more to learn about the application and use of mobile marketing. There remains a gap in our understanding of what mobile marketing is and what drives consumer adoption and acceptance of mobile initiatives. There is scant qualitative and empirical evidence to formulate an authoritative definition of mobile marketing and its key enablers.

 

Keeping the above information in mind comment on the kind of commercial use of mobile marketing, and the theoretical basis and practical application of mobile marketing for any three of the following topics:

 

a). Consumer acceptance: Factors driving or inhibiting the use of mobile marketing

b). Wireless or mobile advertising, definition, effectiveness, adoption

c). Application of multimedia within mobile marketing initiatives

d). Analysis of the various delivery methods: SMS, MMS, mobile internet, IR, IM, Bluetooth,

mobile email, mobile portals

e). Analysis of future trends and impact of global, environmental, cultural, and/or political

activities on mobile marketing

 

 

  1. Write short notes on any two of the following

 

  1. a) The use of advertising, promotion, branding and integrated marketing communication by

multinationals

 

  1. b) Marketing communications as a means of creating competitive advantage and differentiation.
  2. c) Marketing opportunities and threats for multinationals and their effect on marketing

communications.

 

  1. d) Challenges to standardization or adaptation in finding an effective communication mix.

 

 

 

 

21) Develop a comprehensive and a socially relevant campaign for achieving the UN

Millennium Development Goals, listed below. You are keen to do your bit to

alleviate social inequities while elevating living standards worldwide.

 

Your report could include any two of the following: conduct a situation analyses, prioritize objectives, determine communication strategies, and propose creative executions, media plans, and promotional recommendations for a one-year campaign.

 

 

The following provides you essential information to attempt your answer.

 

“We will have time to reach the Millennium Development Goals – worldwide and in most, or even all, individual countries – but only if we break with business as usual.

We cannot win overnight. Success will require sustained action across the entire decade between now and the deadline. It takes time to train the teachers, nurses and engineers; to build the roads, schools and hospitals; to grow the small and large businesses able to create the jobs and income needed. So we must start now. And we must more than double global development assistance over the next few years. Nothing less will help to achieve
the Goals.”

 

United Nations Secretary-General
Kofi A. Annan

 

The eight Millennium Development Goals (MDGs) – which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education, all by the target date of 2015 – form a blueprint agreed to by all the world’s countries and all the world’s leading development institutions. They have galvanized unprecedented efforts to meet the needs of the world’s poorest.

 

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Loyola College M.Com Nov 2008 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 24

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3875 – CREATIVE ADVERTISING

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Write briefly on the following                                                                                          10X2 =20

 

  1. Tag line
  2. Body copy
  3. TRP
  4. Copy platform
  5. Account Executive
  6. Creative boutique
  7. Publicity
  8. Attention/attraction value
  9. Copy testing
  10. O&M

PART – B

Answer any five questions                                                                                              5 X 8 = 40

 

  1. Explain Big Idea and its role in creative strategy.
  2. Give a brief history of advertising and explain how it helps or hinders the cultural aspect of the society.
  3. Discuss the myths about creativity.
  4. Write about the types of headlines and its functions.
  5. Discuss how the advertising industry contributes to the economic growth of the country.
  6. How can one become an effective copy writer?
  7. What is transit advertising? Discuss its pros and cons.

 

PART – C

Answer any two questions                                                                                           2 X 20 = 40

 

  1. What are appeals? Discuss the types with examples.
  2. What are the methods by which ad agencies get clients? Explain the various stages in the client-agency relationship.
  3. Explain the Integrated Marketing Communication Process with the help of a diagram.

 

 

 

****

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 24

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3875 – CREATIVE ADVERTISING

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Write briefly on the following                                                                                          10X2 =20

 

  1. Tag line
  2. Body copy
  3. TRP
  4. Copy platform
  5. Account Executive
  6. Creative boutique
  7. Publicity
  8. Attention/attraction value
  9. Copy testing
  10. O&M

PART – B

Answer any five questions                                                                                              5 X 8 = 40

 

  1. Explain Big Idea and its role in creative strategy.
  2. Give a brief history of advertising and explain how it helps or hinders the cultural aspect of the society.
  3. Discuss the myths about creativity.
  4. Write about the types of headlines and its functions.
  5. Discuss how the advertising industry contributes to the economic growth of the country.
  6. How can one become an effective copy writer?
  7. What is transit advertising? Discuss its pros and cons.

 

PART – C

Answer any two questions                                                                                           2 X 20 = 40

 

  1. What are appeals? Discuss the types with examples.
  2. What are the methods by which ad agencies get clients? Explain the various stages in the client-agency relationship.
  3. Explain the Integrated Marketing Communication Process with the help of a diagram.

 

 

 

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Loyola College M.Com April 2009 Creative Advertising Question Paper PDF Download

         LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 51

THIRD SEMESTER – April 2009

CO 3875 – CREATIVE ADVERTISING

 

 

 

Date & Time: 27/04/2009 / 9:00 – 12:00  Dept. No.                                                    Max. : 100 Marks

 

 

SECTION – A

Answer ALL Questions:                                                                 (10 x 2= 20)

 

  1. Define marketing research.
  2. Why are women exploited in advertising?
  3. What is stereotyping?
  4. What are the literary forms of message being used in advertising?
  5. Which is more sensational: Google ads or Newspaper ads?
  6. How does Brainstorming help in creating advertisements?
  7. Differentiate Rational appeal from Emotional appeal.
  8. What is creativity? Give an example.
  9. What is global advertising? Name some of the global advertising agencies.
  10. Identify an example for ‘deceptive advertising’.

 

SECTION – B

Answer any FIVE questions:                                                         (5 x 8 = 40)

 

  1. Explain the qualities of creative thinkers.
  2. Briefly describe how advertisements help the economy?
  3. Do we need ethics for advertising? Why?
  4. What is Integrated Marketing Communications and what are its benefits?
  5. What is lay-out and explain the various stages in lay-out process?
  6. How do Direct-response advertising and Direct mail advertising differ?
  7. What is media planning? How does it relate to marketing and advertising?
  8. Explain the various functions of advertising.

 

SECTION – C

Answer any TWO questions:                                                          (2 x 20 = 40)

 

  1. Define what copy writing is with its types and styles. Also explain the copy structure.
  2. Write short notes on:
    1. Marketing opportunities and threats for multinationals and their effect on marketing communications.
    2. Challenges to standardization or adaptation in finding an effective communication mix.
  3. Write an essay on how the recent recession has affected the Advertising industry and suggest ways and means to overcome this crisis. Explain what sort of advertising message can we create to make the public buy goods and services at this time when people do not have purchasing power.

 

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Loyola College M.Com Nov 2010 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2010

    CO 3808  – CREATIVE ADVERTISING

 

 

 

Date : 11-11-10                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART A

Answer all the questions:                                                                                                                    (10×2=20)

 

1.Explain the photogravure process of printing.

2.State any two functions of advertising.

3.What is meant by ‘REBUS’?

4.What is convergent thinking?

5.What is a ONE – LINER?

6.Give an example for a slogan.

7.Explain proactive or offbeat headlines.

8.Why is a subheading called a kicker or a overline?

9.What is meant by trial close?

10.What is meant by ‘WHITE SPACE’?

 

PART B

Answer any five of the following:                                                                                                         (5×8=40)

 

11.Explain any eight appeals with examples.

12.Describe the advertising exposure model in detail.

13.Explain the creative strategies to be followed while preparing an ad?

14.Explain the following with examples: 1.trade advertising   2.selective advertising   3.class advertising   4.horizontal co-operative advertising  5.direct response advertising  6.vertical co-operative advertising  7.shortage advertising   8.mass advertising.

15.Enlist and explain the various principles of design.

16.Enumerate and explain the economic objections to advertising.

17.What are the services provided by an ad agency to its clients? Explain them.

18.Describe the steps in the preparation of  a layout.

 

                                                                                PART C

Answer any two of the following:                                                                                                      (2×20=40)

 

19.Explain the types of advertising with an example for each.

20.How would you plan to choose the correct media for advertising?

21.Choose a theme of your own and create an ad for a social cause.

 

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Loyola College M.Com April 2012 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2012

CO 3808 – CREATIVE ADVERTISING

 

 

Date : 02-05-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION-A

(Answer all the questions)                                                                                                         (10 x 2 = 20)

 

  1. What is consumer advertising?
  2. In communication process, what is the role of the “Medium”?
  3. Who is an art director?
  4. What is stereotyping?
  5. What is target marketing?
  6. In advertising, what do we mean by “regionalization”?
  7. What is “hard-sell” advertising strategy?
  8. What is a sensory appeal?
  9. Who are graphic designers?
  10. What is media vehicle?

 

SECTION-B

(Answer any FIVE questions)                                                                                                     (5 x 8 = 40)

 

  1. What are the functions of advertising?
  2. What are the “Marketing services” performed by advertising agencies?
  3. What are the “Social and Interpersonal Influences” which determine the consumer buying behavior?
  4. Explain any five advertising appeals with examples.
  5. What are the different types of “headlines” used in print advertisements?
  6. What are the major challenges in media planning? Explain with examples.
  7. What are the major ethical issues in advertising?
  8. Explain the “Communication Process” in advertising.

 

SECTION-C

(Answer any TWO questions)                                                                                                (2 x 20 = 40)

  1. What are the various media available for an advertiser in today’s world? Explain how each one is useful for conveying the advertising message to the audience?
  2. What are the various factors in intercultural advertising? Explain each one with examples.
  3. What are the advantages and limitations of broadcast television advertising?

 

 

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Loyola College M.Com Nov 2012 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2012

CO 3808 – CREATIVE ADVERTISING

 

 

Date : 10/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

Part A

Answer all the questions:                                                                           (10×2=20)

 

  1. Write two slogans of popular consumer brands.
  2. Mention two types of Advertising agencies.
  3. Give an example of Proliferation.
  4. What is meant by Trial close?
  5. Define the term
  6. Explain the significance of a Copy Platform.
  7. Who is a Sponsor?
  8. What is the difference between Advertising and Salesmanship?
  9. Give two examples of Celebrity ads.
  10. What is Transit advertising?

Part B

Answer any five questions:                                                                         (5×8=40)

 

  1. Mention eight benefits derived by manufacturers from Advertisements.
  2. Explain the kinds of Headlines.
  3. List the six types of an ad format according to Bruce Bedinger.
  4. Describe the human communication process.
  5. What are the advantages of Direct mail advertising?
  6. Explain the following terms: Puffery,  Stereotypical Ads,  Subliminal       Advertising, Switch and Bait Offers.
  7. Describe the kinds of Advertising Agencies.
  8. List out eight kinds of Appeals.

Part C

Answer any two questions:                                                                        (2×20=40)

  1. Create an Advertisement for a School of Commerce  highlighting its features.
  2. Describe any ten kinds of Advertising.
  3. What are the steps in the Creative Process?

 

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Loyola College B.Com Nov 2004 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034

B.com., DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2004

CO 6600 – CREATIVE ADVERTISING

02.04.2004                                                                                                           Max:100 marks

1.00 – 4.00

 

SECTION – A

 

Answer ALL questions                                                                                (10 ´ 2 = 20 marks)

 

  1. Who is called the Sponsor? How is he different from Author?
  2. What are the literary forms of message being used in advertising?
  3. What are the effects of Ad. Message expected?
  4. What is the Credibility of the Source?
  5. What is Creativity? Give an example.
  6. Differentiate Rational appeal from emotional appeal.
  7. What is meant by Synthesis?
  8. What is Perception?
  9. What is Body copy?
  10. Give the functional definition of advertising and state the important elements in it.

 

SECTION – B

 

Answer any FIVE questions                                                                          (5 ´ 8 = 40 marks)

 

  1. What are the various types of Headlines? Explain each.
  2. An Ad. Agency wants to develop an Ad. for newly designed Two wheeler meant for women-folk and plans to use star appeal, which celebrity would you choose and why?
  3. What is effective creativity and why is it important in advertising?
  4. Explain the two major tasks involved in the effective use of visuals.
  5. What is Layout and explain the various stages in the layout process.
  6. Explain the various functions of advertising.
  7. What is meant by Consumer Behaviour and explain the part played by interpersonal factors and non-personal factors in consumer decisions making process?
  8. Explain the Qualities of Creative thinkers.

 

SECTION – C

 

Answer any TWO questions                                                                        (2 ´ 20 = 40 marks)

 

  1. Explain the Ad. Exposure Model and its significance in advertising.
  2. Why is it important to understand the basic elements of principles of design? Explain the importance of each element and principle design for Print copy.
  3. Develop an effective creative idea for a ‘HERO HONDA DAWN’ in the light of the stages of Creative process. Specify clearly your developed idea.

 

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Loyola College B.Com April 2008 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

RO 27

 

SIXTH SEMESTER – APRIL 2008

CO 6600 – CREATIVE ADVERTISING

 

 

 

Date : 16/04/2008             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION-A

Answer ALL questions.                                                                             10×2=20

 

  1. What is creativity and give an example.
  2. Who is a sponsor? How is he different from Author?
  3. What is meant by Strategy and big idea? Explain.
  4. What is meant by credibility of the Source?
  5. What is meant by slogans? Give an example with its implication.
  6. Differentiate Rational appeal from emotional appeal.
  7. Explain the Lead-in-paragraph and Interior paragraph in an advertisement.
  8. What is a motive and motivation?
  9. Explain stages of purchase and post-purchase.
  10. What are the various types of lines used in preparing advertisement and explain impact of each.

 

SECTION-B

Answer any FIVE                                                                                         5×8=40

 

  1. Define and explain the concept of Advertising.
  2. Explain the various functions of creative advertising.
  3. Discuss the Input-Process-Output model of consumer decision making process, in the light of various components involved.
  4. Explain with a chart, showing the consumer perception process.
  5. Explain the importance of Balance in preparing copy for ad.
  6. What is head line and explain the various types of headlines.
  7. What are the various types of formats? Explain with examples.
  8. What is meant by Design and explain the various types of designs.

 

 

SECTION-C

Answer any TWO                                                                                         2×20=40

 

  1. Examine the various methods of generation of ideas for advertisement copy.
  2. Explain the steps in creative process with necessary examples and illustrations.
  3. Explain the various stages of advertising exposure model and its importance.

 

 

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Loyola College B.Com April 2009 Creative Advertising Question Paper PDF Download

      LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

KP 28

SIXTH SEMESTER – April 2009

CO 6600 – CREATIVE ADVERTISING

 

 

 

Date & Time: 18/04/2009 / 9:00 – 12:00 Dept. No.                                                                          Max. : 100 Marks

 

 

SECTION A

ANSWER ALL QUESTIONS                                                                      (10 X 2 = 20)

 

  1. What does AIDA stand for in relation to Advertising ?
  2. How does Advertising differ from Publicity ?
  3. What do you understand by USP ?
  4. What is meant by recency effect in perception ?
  5. How is a Market segmented ? Give an example.
  6. Name the Four aspects of a layout of a printed advertisement.
  7. Define an Advertising Appeal ? Mention any four kinds of ad-appeals.
  8. What is the importance of a ‘Slogan’ in an advertisement ? Give an example.
  9. What are the merits and limitations of Advertising through the “NET”?
  10. How do you understand ‘an aggressive advertising’ for FMG’s

SECTION B

 

ANSWER ANY FIVE QUESTIONS                                                         (8 X 5 = 40)

 

  1. Define ‘Advertising’. What are the functions that Advertising performs ?
  2. What is the need for Advertisement to be ethical ? Illustrate the harmful effects of unethical advertisements.
  3. What is an ‘Ad-Copy Testing and What are the four criteria for such testing ?
  4. How would you select a proper media for an AD-Campaign ?
  5. What do you mean by ‘clutter; ? What are its effects ?
  6. What are the determinants of the size of an advertising budget in a firm ?
  7. What are the myths and symbols that are popularly used in advertisements ?
  8. What are the special aspects of advertising exposure model ?

SECTION C

 

ANSWER ANY TWO QUESTIONS                                                         (2 X 20 = 40)

 

  1. Modern advertising in the mass media is the best combination of reflecting and challenging

the social and cultural aspects of people.  Do you agree ? Discuss giving suitable examples.

  1. Examine the different ways in which Buyers react to an advertisement and explain the buyer motives behind such responses.
  2. You are asked to design an ad for TV exposure in a regional channel for promoting ‘a sun light lotion’ that is environmental friendly, skin caring, sweat free and very economic at the same time. Prepare notes and hints to stream line your thinking and produce an ad script for 30 seconds Ad.

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Loyola College B.Com April 2010 Creative Advertising Question Paper PDF Download

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Loyola College B.Com April 2011 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2011

CO 6600 – CREATIVE ADVERTISING

 

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A

 

ANSWER ALL THE QUESTIONS.                                                                      (10 x 2=20)

 

  1. What is advertising?
  2. Differentiate between advertisement and sales promotion.
  3. Who is a consumer?
  4. What is ‘appeal’ in advertising?
  5. Why is ‘headline’ important in an advertisement?
  6. What is visualization?
  7. Give the essentials of a good ad copy.
  8. Explain ‘perception’.
  9. Give any two slogans of popular consumer brands.
  10. What is a ‘type face’?

SECTION – B

 

ANSWER ANY FIVE QUESTIONS.                                                                     (5x 8=40)

 

  1. Distinguish between marketing and advertising.
  2. Analyse the effectiveness of exposure model in advertising.
  3. Why is consumer behavior significant in advertising?
  4. What is ad-design? Explain the principles.
  5. How is an ad – copy written?
  6. Describe the different forms of headlines.
  7. Discuss, with suitable examples, the importance of creative thinking in advertisements of competitive brands.
  8. What are the considerations in deciding the layout for advertisements?

SECTION – C

 

ANSWER ANY TWO QUESTIONS.                                                                    (2x 20=40)

 

  1. How is communication different from persuasion? Explain the process of communication.
  2. Discuss the various steps involved in consumer decision making process
  3. Design an advertisement for shoes in a popular youth magazine.

 

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Loyola College B.Com April 2012 Creative Advertising Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2012

CO 6600 – CREATIVE ADVERTISING

 

 

 

Date : 16-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer ALL the questions:                                                                                (10×2=20)

 

  1. Mention the four elements of marketing mix.
  2. What is decoding in communication?
  3. Who are the target audience in advertisement?
  4. Mention any two budgeting methods for advertisement.
  5. Write a note on celebrity endorsements.
  6. Who is a copy writer?
  7. What does an ad designer do?
  8. Identify an ad jingle of a popular product.
  9. Mention any two categories of typeface.
  10. Who is a consumer?

 

PART – B

Answer any FIVE questions:                                                                                     (5×8=40)

 

  1. Explain the functions of advertising.
  2. Explain the communication phases in advertising.
  3. What is an appeal? Mention any 4 types of appeal.
  4. Discuss the various headlines available for a copywriter.
  5. What is an ad layout? Enumerate the four stages in the ad layout process.
  6. Explain the guiding principles in designing an ad.
  7. Identify the psychological influence on buyer behaviour.
  8. Explain the process of decision making and its importance in advertising.

 

PART – C

Answer any TWO questions:                                                                               (2×20=40)

 

  1. What is advertising? Explain how it is classified.
  2. What is creativity? Describe the steps involved in the creative process.
  3. “Designing a print ad is a process of bringing together the copy and artwork in a way that best communicates the intended advertisement message”. Elaborate with reference to choosing a format and designing the page.

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Loyola College B.Com April 2015 Creative Advertising Question Paper PDF Download

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