Loyola College B.Sc. Visual Communication April 2007 Principles Of Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

TH 08

B.Sc. / B.A.  DEGREE EXAMINATION – Viscom. / Economics

FOURTH SEMESTER – APRIL 2007

CO 4200 / 3100 – PRINCIPLES OF MARKETING

 

 

Date & Time: 27/04/2007 / 9:00 – 12:00        Dept. No.                                                     Max. : 100 Marks

 

 

 

Section A

 

Answer ALL the questions                                                                       [10×1=10]

  1. Define marketing.
  2. What is meant by undifferentiated market?
  3. List out the steps in new market development.
  4. What is Demand-Oriented pricing policy?
  5. Mention the objectives of physical distribution.
  6. Define Advertising.
  7. Who is a creative Salesman?
  8. Bring out the meaning of sales promotion.
  9. What is publicity?
  10. Give the concept of service.

 

Section B

Answer Any FIVE                                                                                 [5×8=40]

  1. Describe the various Approaches to the study of Marketing.
  2. Bring out the Advantages of Market Segmentation.
  3. What is meant by Product Life Cycle? Explain its concept with example.
  4. Explain the following pricing with a diagram

(i) Odd Pricing

(ii) Psychological Pricing

(iii) Prestige Pricing

(iv) Geographic Pricing

  1. What is Warehousing? Describe the functions of Storage.
  2. Discuss the nature and importance of personal selling.
  3. Explain the reasons for growing use of Sales promotion in recent years.
  4. How will you classify service? Explain.

 

Section C

Answer Any TWO                                                                                [2×20=40]

  1. Explain the various functions of Marketing.
  2. What are the basic pricing policies? Critically evaluate the major factors

that should be taken into account in developing a price policy.

  1. Describe the Major Advertising decisions.

 

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Loyola College B.Sc. Visual Communication Nov 2008 Principles Of Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

QB 03

 

THIRD SEMESTER – November 2008

CO 3103 / 3100 – PRINCIPLES OF MARKETING

 

 

 

Date : 08-11-08                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION A

 

ANSWER ALL QUESTIONS                                               [10X2=20marks]

 

  1. Define market.
  2. Comment on Volume Segmentation.
  3. State the disadvantages of labelling.
  4. Define Product.
  5. What are the basic pricing policies?
  6. Who is a Retailer?
  7. What is Telemarketing?
  8. Bring out the objectives of Physical distribution.

9.How Personal selling is different from Advertising?

10.Give the meaning of Sales promotion.

 

SECTION B

 

ANSWER ANY FIVE QUESTIONS                                  [5X8=40marks]

 

  1. Define Market Segmentation. Bring out the benefits of Market Segmentation.
  2. Briefly explain the approaches to the study of marketing.
  3. Explain the concept of Product life cycle.
  4. Describe the following Pricing decisions:

(a) Odd Pricing

(b) Skimming Pricing

(c) Geographic Pricing

(d) Penetration Pricing

  1. Explain the services rendered by Wholesalers.
  2. Examine the various Sales promotion methods undertaken at dealer’s level.
  3. “Advertising is wasteful”. Do you agree? Give reasons.
  4. Explain the distinguishing characteristics of Services.

 

SECTION C

 

ANSWER ANY TWO QUESTIONS                                 [2X20=40marks]

 

  1. Explain the functions of Marketing.
  2. What are the factors affecting Price of a Product? Explain.
  3. Describe the functions of Storage. Bring out the advantages of Warehousing.

 

 

 

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Loyola College B.Sc. Visual Communication Nov 2011 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Sc. Visual Communication April 2012 Principles Of Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

THIRD SEMESTER – APRIL 2012

CO 3100 / 3103 – PRINCIPLES OF MARKETING

 

 

 

Date : 23-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION  A

Answer all the questions:                                                                                                   10 x 2 = 20

 

  1. What is marketing mix?
  2. What is economic environment?
  3. What is demographic segmentation?
  4. What is Exploratory Research?
  5. Who are advertising buyers?
  6. What is duplication?
  7. What is product branding?
  8. What is pricing for market share?
  9. What is personal selling?
  10. What is corporate social responsibility?

SECTION  B

Answer any five questions:                                                                                                           5 x 8 = 40

 

  1. Explain the role of marketing in Economic Development.
  2. What are the benefits of segmentation?
  3. What are the unique problems of Indian consumers?
  4. Explain the communication process in advertising.
  5. Explain the different types of promotional activities.
  6. What are the functions of marketing channels?
  7. Explain the marketing problems faced by the small scale sector.
  8. Differentiate between primary data and secondary data.

SECTION  C

Answer any two questions:                                                                                                            2 x 20 = 40

 

  1. Explain the four P’s of marketing with examples.
  2. Explain the concept of micro and macro environment.
  3. Explain the five phases in the product life cycle.

 

 

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Loyola College B.Sc. Visual Communication Nov 2014 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Sc. Visual Communication Nov 2015 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Sc. Visual Communication April 2016 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Sc. Statistics April 2009 Principles Of Marketing Question Paper PDF Download

       LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – STATISTICS & VIS. COMM.

KP 13

FOURTH SEMESTER – April 2009

CO 4204 / 4200 / 3103 / 3100 – PRINCIPLES OF MARKETING

 

 

 

Date & Time: 27/04/2009 / 9:00 – 12:00  Dept. No.                                                 Max. : 100 Marks

 

 

PART-A

 

ANSWER ALL THE QUESTIONS                                                       10 x 2 = 20

 

  1. Define the term Marketing.
  2. What is sales promotion?
  3. What is meant by product development.
  4. Who is a retailer?
  5. What are the features of Modern Marketing?
  6. What is intensive distribution?
  7. Explain undifferentiated marketing.
  8. What is meant by personal selling?
  9. What is futures market?
  10. Define Penetrating Pricing.

 

PART – B       

                                       

ANSWER ANY FIVE                                                                              5 x 8 = 40

 

  1. Explain the various objectives of pricing.
  2. Describe different approaches to the study of marketing.
  3. What are the functions and services provided by wholesalers?
  4. Point out different modes of transport. Explain the advantages and limitations of

railway transport.

  1. What are the benefits of market segmentation?
  2. What is warehousing. What are its functions and advantages?
  3. What is meant by marketing of services? How can it be classified?
  4. Explain the advantages of advertising to the manufacturers, traders and consumers.

 

PART – C

 

 ANSWER ANY TWO QUESTIONS                                                    2 x 20 = 40

 

  1. What is market segmentation? Explain the methods of segmenting the markets.
  2. Explain the concept of Product Life Cycle. Describe the various stages of the product

life cycle and indicate the strategies you would adopt at the different stages.

  1. Define a market. Explain the seven different classifications of markets.

 

 

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Loyola College B.Sc. Mathematics April 2016 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Com April 2011 Principles Of Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2011

CO 3103/3100 – PRINCIPLES OF MARKETING

 

 

Date : 18-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART   –   A

 

Answer all the questions :                                                                                                   (10×2= 20 )

 

  1. What is Marketing ?
  2. Who are Hawkers ?
  3. Mention  any two qualities of a good ad copy .
  4. Mention any  two features of a product.
  5. Explain any two kinds of advertising media.
  6. Identify any two functions of Marketing.
  7. Explain the term overmarketing .
  8. What is skimming pricing?
  9. What is meant by balanced approach?
  10. Who are retailers ?

 

PART  –  B

 

Answer any five of the following :                                                                                          (5×8= 40 )

 

  1. What are  the external factors affecting pricing decisions ?
  2. Classify goods and explain them.
  3. Differentiate  advertising and salesmanship.
  4. Enumerate the characteristics of a departmental store.
  5. Explain the demographic bases of segmenting  consumer groups.
  6. Marketing precedes  and succeeds production – Explain.
  7. Describe the kinds of agent middlemen.
  8. Discuss the elements of a marketing mix.

 

PART  – C

 

Answer any two of the following  :                                                                                     (2×20= 40)

 

  1. Explain any ten kinds of sales promotional  tools.
  2. Explain the management strategies followed in each stage of the product life cycle.
  3. What are the qualities of a good sales person ? Explain them.

 

 

 

 

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Loyola College B.Com April 2011 Principles Of Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – ECONOMICS & ENGLISH

FOURTH SEMESTER – APRIL 2011

CO 4204 – PRINCIPLES OF MARKETING

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

ANSWER ALL THE QUESTIONS:                                                                         (10X2=20)

 

  1. What are the tools of promotion mix?
  2. Mention 2 qualities of a good ad copy.
  3. What is penetration pricing?
  4. Mention the demographic bases for segmenting consumer markets.
  5. Enlist 2 objectives of pricing.
  6. Enumerate 2 characteristics of a chain store.
  7. Mention any 2 functions of marketing.
  8. What are specialty goods?
  9. What is automatic vending?
  10. Briefly explain the balanced approach.

 

PART B

 

ASWER ANY FIVE QUESTIONS:                                                                           (5X8=40)

 

  1. Explain any 8 kinds of pricing.
  2. Enumerate and explain any 8 kinds of sales promotional tools.
  3. Enlist and explain the different kinds of agents.
  4. Marketing precedes and succeeds production. Explain.
  5. Explain any 8 kinds of markets.
  6. Explain the behavioral bases for segmenting consumer markets.
  7. Explain the qualities of a good ad copy.
  8. Explain the features of a product.

 

PART C

 

ANSWER ANY TWO QUESTIONS:                                                                            (2X20=40)

 

  1. Explain the stages of a new product development.
  2. What are the types of retailers? Explain them.
  3. Explain the internal and external factors affecting pricing decisions.

 

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Loyola College B.Com Nov 2014 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Com Nov 2015 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Com April 2016 Principles Of Marketing Question Paper PDF Download

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Loyola College B.Com Nov 2016 Principles Of Marketing Question Paper PDF Download

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