Loyola College Question Paper 2011

Loyola College M.Sc. Zoology April 2011 Medical Lab Technology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FOURTH SEMESTER – APRIL 2011

ZO 4955 – MEDICAL LAB TECHNOLOGY

 

 

Date : 11-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART  A

Answer all the questions                                                                                                          (10 x 2 = 20)

 

  1. What is Sickle Cell Anaemia?
  2. Write the normal values of MCH, MCV, MCHC, and ESR.
  3. Define Xanthochromia.
  4. What are ketone bodies?
  5. Differentiate Antiseptic from Disinfectant.
  6. Define Polyuria and Oliguria.
  7. What is Tyndallisation?
  8. What are the clinical symptoms of Amoebiasis?
  9. Mention the composition of blood plasma.
  10. Define Erythroblastosis foetalis.

PART B

Answer any FOUR questions                                                                                                   (4 x 10 = 40)

 

  1. Write notes on ABO blood grouping system.
  2. Explain in detail the collection and examination of amniotic fluid.
  3. Elaborate the composition and functions of blood.
  4. What is WIDAL test? Explain the procedure and its significance.
  5. Give an account on air borne bacterial infections in man.
  6. Write short notes on hyper and hypoglycemia.

PART C

Answer any TWO questions                                                                                                    (2 x 20 = 40)

 

  1. Discuss in detail the physical, chemical and microscopic examination of urine sample.
  2. What is Haemostasis? Discuss the mechanism of blood coagulation.
  3. Write down the principle, procedure and clinical significance of blood sugar estimation.
  4. Write an essay on any four groups of pathogenic viruses of man.

 

 

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Loyola College M.Sc. Zoology April 2011 Integrated Physiology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

THIRD SEMESTER – APRIL 2011

ZO 3810/3807 – INTEGRATED PHYSIOLOGY

 

 

Date : 12-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A                                              ( 10 x2=20)           

 

ANSWER ALL  IN A FEW SENTENCES

 

  1. Distinguish psychophiles and halophiles.
  2. Differentiate hiberation and diapauses.
  3. Define cyclomorphosis.
  4. State diffusion coefficient.
  5. What do you know about Juxtra  glomerular complex ?
  6. Comment an Warburg’s yellow enzyme.
  7. What are chaperones and chromataphores?
  8. State the importance of   lipofusin.
  9. Comment an Calmodulation.
  10. Expand: a) CCK b) BMR

                                                                                                   PART – B                                           ( 4 x 10 = 40)

 

BRIEFLY ANSWER ANY FOUR

 

  1. Compare the osmoregulatory  mechanisms  of  aquatic and terrestrial animals.
  2. Explain the mechanisms  of G- protein  signaling.
  3. Elucidate positive and  negative feedback mechanisms using hormones.
  4. Illustrate Wald’s visual cycle with a note on its significance.
  5. How is stomach acid secretion regulated in our digestive system ?

16 . Outline  the role  of buffer system in  the  physiological co-ordination.

 

.                                                                                                                        PART  – C                                            ( 2 x20=40)

 

  ANSWER ANY  TWO  IN DETAIL

 

  1. Discuss the physiology of muscular contraction including  cardiac muscular contraction.
  2. Examine the concept of chronobiology towards its implication.
  3. Decipher the mechanisms of   thermoregulation in  the light  of endocrine

System.

  1. Compare the physiology of electric organs and organs involved in bioluminescence.

 

 

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Loyola College M.Sc. Zoology April 2011 Immunology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FOURTH SEMESTER – APRIL 2011

ZO 4954 – IMMUNOLOGY

 

 

Date : 11-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A                                          2 x 10 = 20  Marks

 

I           Answer ALL the questions.

 

  1. What are neutrophils?
  2. Comment on spleen
  3. Differentiate passive immunity from active immunity.
  4. What is the significance of BCG?
  5. Explain the significance of MMR.
  6. Comment on HAT.
  7. What is innate immunity?
  8. Define immune response
  9. What is adenoid tissue?
  10. What are lysosomes?

 

 

PART – B                                    4 x 10 = 40 Marks

II         Answer any FOUR of the following

  1. Give the role of B-lymphocyte and T-lymphocyte.
  2. Write notes on preparation of vaccines.
  3. Explain bacterial infections and their immunity.

14   Explain monoclonal antibody production.

15   Write notes on protozoan infections and their immunity.

16   Describe different immunoglobulin.

 

 

PART – C                                    2 x 20 = 40 Marks

III        Answer any TWO of the following

 

  1. Explain in detail the process of hypersensitivity.
  2. Write an essay on graft rejections.
  3. Discuss about AIDS and its vaccine status.
  4. Elaborate the types of cells formed by haemopoisis.

 

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Loyola College M.Sc. Zoology April 2011 Environmental Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

THIRD SEMESTER – APRIL 2011

ZO 3809/3806 – ENVIRONMENTAL MANAGEMENT

 

 

Date : 08-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

ANSWER ALL THE QUESTIONS                                                                                10×2=20

 

  1. Comment on natural resources.
  2. What is Red data book?
  3. What is remote sensing?
  4. What is the need for desalination?
  5. Comment on Basel convention.
  6. What is biosensor?
  7. Comment on Chipko movement.
  8. Explain Climate change.
  9. What is silent valley? Comment on its importance.
  10. How Mathura and Taj Mahal are important in relation to environmental protection.

 

PART – B

 

ANSWER FOUR OF THE FOLLOWING                                                         4×10=40

 

  1. Give an account of the impact of ecotourism.
  2. Explain the need for Environmental monitoring.
  3. Elaborate the need and the relevance of Environmental impact assessment.
  4. Discuss the impact of nuclear radiations.
  5. Environmental ethics is the need of the hour.
  6. Discuss the role of Green peace movement in the protection of environment.

 

PART – C

 

ANSWER ANY TWO OF THE FOLLOWING                                                            2×20=40

 

  1. Write an esay on the Natural disaster management.
  2. Explain in detail the management of Biomedical waste.
  3. Discuss in detail the management of genetically modified organism.
  4. Explain the importance of Biosensor in the monitoring of our Environment.

 

 

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Loyola College M.Sc. Zoology April 2011 Cell And Molecular Biology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

SECOND SEMESTER – APRIL 2011

ZO 2814 / 2808 – CELL AND MOLECULAR BIOLOGY

 

 

 

Date : 02-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer all                                      (10×2 = 20 marks)

  1. Differentiate malignant and benign tumour.
  2. What is radiation genetics?
  3. Comment on cystic fibrosis.
  4. What is the primary function of ribosome?
  5. Comment on southern blot.
  6. Define replicon.
  7. What is a genetic disorder?
  8. Comment on telomeres.
  9. What are the types of oncoproteins?
  10. Comment on non-permissive cells.

PART – B

 

Answer any four                                 (4×10 = 40 marks)

 

  1. Write notes on the effects of radiation in DNA.
  2. Explain the role of ribosomes and peroxisomes.
  3. Give an account on karyotyping.
  4. Write notes on biogenesis of mitochondria and mitochondrial DNA.
  5. What are the properties of genetic code? Explain.
  6. Give an account of methods of gene sequencing.

 

PART – C

 

Answer any two                                  (2×10 = 40 marks)

 

  1. Write an essay on tumour suppressor genes.
  2. Differentiate prokaryotic and eukaryotic cell organization.
  3. Give an account of DNA finger printing technology.
  4. Explain the genetics of ageing process.

 

 

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Loyola College M.Sc. Zoology April 2011 Biostatistics Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

SECOND SEMESTER – APRIL 2011

ZO 2956 – BIOSTATISTICS

 

 

Date : 11-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

       PART – A                                          2 x 10 = 20  Marks

I           Answer ALL the questions.

 

  1. Differentiate hypothesis from null hypothesis.
  2. What is regression equation?
  3. What is co-efficient of range?
  4. What is meant by degree of freedom?
  5. What is scatter points?
  6. What is the significance of histogram?
  7. Define mean and median.
  8. Explain poissons equation.
  9. How is p+q = 1 proved?
  10. What is standard deviation?

 

 

PART – B                                    4 x 10 = 40 Marks

II         Answer any FOUR of the following

 

  1. What are primary and secondary data? How is it documented?
  2. Differentiate skewness from kurtosis?
  3. Draw a pie diagram for the following data and write its significance.

 

Centipede 11
Millipede 19
Calotes 3
Cockroaches 20
Worms 17

 

14   Calculate chi square in the given data. Tvalue = 3.84. Comment on significance of treatment

 

Affected NotAffected
Treated 9 17
UnTreated 7 4

 

15   What are the components of a table?

 

 

 

 

 

 

16   Draw histogram and a cumulative frequency of the following data.

 

Adult (size in mm) 1-5 5-10 10-15 15-20
Frequency (Number) 11 17 3 14

 

 

 

 

 

PART – C                                    2 x 20 = 40 Marks

III        Answer any TWO of the following

 

 

  1. The following table shows the effectiveness of Anti–biotics X in killing virus Y. Find regression equation X on Y. When Y=11,13 and 17 respectively.

 

Antibiotics X 7 9 16 4 28
Virus Y 5 7 6 7 23

 

  1. What are the different graphs and diagrams in bio statistical representation of data.

 

  1. Find standard deviation and standard error from the following data.

 

Wt (gm) 1.1-3.0 3.1-6.0 6.1-9.0 9.1-12.0 12.1-15 15.1-18
Frequency 11 9 23 7 19 3

 

  1. By ANOVA find if there is an increase in millet production in different sub species in different plots. Tv=3.49
A B C D
4 3 1 5
2 7 6 9
6 2 7 2
4 4 10 4

 

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Loyola College M.Sc. Zoology April 2011 Biophysics Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

SECOND SEMESTER – APRIL 2011

ZO 2815 / 2809 – BIOPHYSICS

 

 

Date : 05-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

Part –A

Answer ALL the questions                                                                                             (10×2=20 Marks)

 

  1. Define Gibb’s free energy.
  2. Comment on Fick’s law.
  3. Differentiate entropy from enthalpy.
  4. List down any two applications of laser.
  5. What is Plasmolysis?
  6. Explain Turgor pressure.
  7. Define Viscosity.
  8. What is Refractive index?
  9. Write down the principle of Thin Layer Chromatography.
  10. Explain Donnan’s equilibrium.

 

Part –B

Answer any FOUR questions                                                                                                  (4×10= 40 Marks)

 

  1. Give an account of Geiger Muller counter.
  2. Describe the surface tension by drop weight method.
  3. What are the factors affecting enzyme action.
  4. Give a detailed account on nuclear magnetic resonance.
  5. Write the principle, procedure and applications of ascending paper chromatography.
  6. Discuss X-ray diffraction and discuss their application.

Part –C

Answer any TWO questions                                                                                          (2×20=40 Marks)

 

  1. Write an essay on the evolution of electrophoresis.
  2. Elaborate the influence of biophysics in photosynthesis.
  3. Give a detailed account of Photoelectric effect.
  4. What are lasers? Explain the ruby laser and enumerate its applications.

 

 

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Loyola College M.Sc. Zoology April 2011 Biochemistry Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

SECOND SEMESTER – APRIL 2011

ZO 2816/2810 – BIOCHEMISTRY

 

 

Date : 12-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART –A

Answer all:                                                                                                                 (10 x 2 = 20)

  1. What are zwitter ions?
  2. Comment on Stereoisomerism.
  3. What is ½ V Max?
  4. Write a note on decarboxylation?
  5. What is an emulsoid?
  6. Comment on ping pong mechanism.
  7. What is symport?
  8. What are bile salts?
  9. Bring out the structural formula of glucose.
  10. What is redox potential?

PART B

Answer any four  :                                                                                                       (4 x 10 = 40)

 PART B

  1. Describe the following; a) hydrolysis and b) denaturation of proteins.
  2. Explain the biosynthesis process of nucleotides.
  3. Describe the catabolic pathways of amino acids.
  4. What are nuclear proteins? Bring out its biochemistry.

15 Bring out the biochemistry of electron transport chain.

  1. Describe the process of biosynthesis of lipids

 

PART C

Answer any two:                                                                                                                (2 x 20 = 40)

  1. Write an essay on Michalis Menton equation.
  2. Write an essay on the biochemistry of vitamins.
  3. Transport across membranes – bring out its biochemistry.
  4. Write an essay on the biochemistry of fatty acid oxidation.

 

 

 

 

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Loyola College M.Sc. Zoology April 2011 Behavioural Biology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FOURTH SEMESTER – APRIL 2011

ZO 4808 – BEHAVIOURAL BIOLOGY

 

 

Date : 07-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

Part A                                     (Answer ALL)                                               10 x 2 = 20 Marks

  1. Define learning.
  2. Differentiate short term memory from long term memory.
  3. Mention the components of communication.
  4. What is called displacement behaviour?
  5. Comment on “Ritualization”.
  6. Define social behaviour and give two examples.
  7. Comment on “Mental images”.
  8. What is called a society?
  9. Comment on “Perception”.
  10. Define FAP with examples.

 

Part B                                     (Answer ANY FOUR)                                  4 x 10 = 40 Marks

  1. Human are designed to be altruistic. Explain how?
  2. Write an account on “Conflicting tendencies”.
  3. Explain the role of language in mental representation.
  4. Briefly explain the evolution of behaviour.
  5. Adaptive strategies are primarily for survival. Explain how?
  6. Instincts and motives are the driving forces for procreation. Justify.

 

Part C                                     (Answer ANY TWO)                                    2 x 20 = 40 Marks

  1. Discuss how internal and external environment affects behaviour.
  2. Discuss animal intelligence, tool use and culture.
  3. All our actions are preprogammed which derive action specific energy. Explain how?
  4. Explain in detail the neural basis of behaviour.

 

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Loyola College M.Sc. Zoology April 2011 Applied Entomology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FOURTH SEMESTER – APRIL 2011

ZO 4802 – APPLIED ENTOMOLOGY

 

 

 

Date : 5/4/2011                Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Answer ALL the questions. Each question carries TWO marks.                             (10 x 2 = 20 Marks)

 

  1. What is rotary duster?
  2. What is head maggot?
  3. How are houseflies harmful to man?
  4. What is cattle fly?
  5. Comment on stone weevil.
  6. What are repellents?
  7. Mention any four household insect pests.
  8. Comment on bee forage.
  9. What are cotton boll worms?
  10. Expand: ICMR & IVRI.

 

 

PART – B

 

Answer any FOUR questions. Each question carries TEN marks.                        (4 x 10 = 40 Marks)

 

  1. Give an account on mosquitoes in relation to public health.
  2. Name any three insect pests of rice and their control.
  3. Describe the life cycle of locust and its control.
  4. Give an outline classification of the Class Insecta.
  5. Give an account on Red hairy caterpillar and its control.
  6. Enumerate any five causes for insects assuming pest status.

 

PART – C

 

Answer any TWO questions. Each question carries TWENTY marks.                      (2 x 20 = 40 Marks)

 

  1. Give an account on sericulture.
  2. Describe in detail about the formulation and classification of insecticides.
  3. Describe biological control of insect pests.
  4. Explain the procedure involved in the dry mount of insects.

 

 

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Loyola College M.Sc. Zoology April 2011 Animal Diversity And Biosystematics Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FIRST SEMESTER – APRIL 2011

ZO 1814 – ANIMAL DIVERSITY AND BIOSYSTEMATICS

 

 

Date : 18-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

Part A                                     (Answer ALL)                                                                 10 x 2 = 20 Marks

  1. What is called a ‘taxon’?
  2. Define “Biodiversity Hotspots”.
  3. What is called an ‘Allotype’?
  4. Mention the benefits of pictorial key.
  5. Differentiate allopatric species from sympatric species.
  6. What is systematics?
  7. Comment on “lagoons”.
  8. What is called a sibling species?
  9. Write a note on “Systema naturae”.
  10. Mention the importance of wetlands.

 

Part B                                     (Answer ANY FOUR)                                                     4 x 10 = 40 Marks

  1. Explain the stratification of marine ecosystem.
  2. Write an account on “Wild Life Protection Act 1972”.
  3. Explain the problems of taxonomists.
  4. Briefly explain the advantages of rain forests.
  5. Write an account on species concepts.
  6. Write an account on taxonomic keys.

 

Part C                                     (Answer ANY TWO)                                                     2 x 20 = 40 Marks

  1. Discuss issues related to the conservation of Indian Biodiversity
  2. Form an essay on ecosystems of India.
  3. Discuss in detail the applications of taxonomy.
  4. Explain the different approaches to taxonomy.

 

 

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Loyola College M.Sc. Zoology April 2011 Advanced Developmental Biology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

FIRST SEMESTER – APRIL 2011

ZO 1816/1810 – ADVANCED DEVELOPMENTAL BIOLOGY

 

 

Date : 15-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A

Answer all the questions. Each question carries two marks     (10 X 2 = 20 Marks)

  1. How the corpus luteum is formed?
  2. Differentiate syncitiotrophoblast and cytotrophoblast.
  3. What is fertilization cone?
  4. Define morphogenesis.
  5. Write the functions of chorion.
  6. Comment on fertile aid for men.
  7. Explain third party reproduction.
  8. What is zonary placenta?
  9. Define arrhenotoky.
  1. What is paedogenesis?

 

SECTION – B

 

Answer any FOUR questions. Each question carries ten marks.(4 X 10 = 40 Marks)

 

  1. Explain gradient theory germplasm theory.
  2. Describe the electron microscopic structure of the mature spermatozoan.
  3. Write notes on Speeman’s primary organiser.
  4. Explain morphogenetic movements of cells during gastrulation.
  5. Give an account on the procedure involved in embryo transfer and explain the proper location for placement of the embryo.
  6. Write an account on extra embryonic membranes of chik.

 

SECTION – C

Answer any TWO questions. Each question carries twenty marks (2 X 20 = 40 Marks)

 

  1. Write an essay on structure, classification and physiology of placenta.
  2. Give an account on ovulation, hormonal control, sperm transport and implantation of fertilized ovum.
  3. Explain parthenogenesis and neoteny.
  4. Write a detailed account on fertility of sperm and in vitro fertilization.

 

 

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Loyola College M.Sc. Zoology Nov 2011 Medical Laboratory Technology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – ZOOLOGY

THIRD SEMESTER – NOVEMBER 2011

ZO 3900 – MEDICAL LABORATORY TECHNOLOGY

 

 

Date : 12-11-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

Part – A

Write a short note on ALL of the following in about 30 words each:                                             (10 x 2 = 20 Marks)

 

  1. Biopsychosocial model.
  2. DALY
  3. Stigma.
  4. Hunter-gatherer hypothesis.
  5. Temperance society.
  6. Nicotine replacement therapy.
  7. Obesogenic environment.
  8. General adaptation syndrome.
  9. Hypercholesterolemia.
  10. Anticipated regret.

 

 

Part – B

Answer any Five questions in about 300 words each:                                                        (5 x 8 = 40 Marks)

 

  1. Does stress make us more susceptible to physical illness?
  2. Why is there a need to critique the relative contribution of various illness prevention programmes?
  3. What are the symptoms of alcohol dependence syndrome?
  4. Explain the role of media in shaping lay people’s understanding of vaccination.
  5. Explain how seeking treatment for Coronary heart disease can be stressful both for the sufferer and his/her family members.
  6. What is the need for patient empowerment?
  7. Explain the role of health professionals in immunization programmes.

 

 

Part – C

Answer any Two questions in about 1200 words each:                                                       (2 x 20 = 40 Marks)

 

  1. Critically evaluate the need for exploring the conceptual connections between illness and health discourse.
  2. Examine the three main theoretical approaches to the understanding of smoking.
  3. Examine the part played by food and eating in the changing patterns of illness and death.
  4. Examine in detail any two approaches to health promotion.

 

 

 

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Loyola College M.Sc. Zoology Nov 2011 Phylogeny Of Invertebrata And Chordata Question Paper PDF Download

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Loyola College M.Sc. Zoology Nov 2011 Integrated Physiology Question Paper PDF Download

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Loyola College M.Sc. Zoology Nov 2011 Environmental Management Question Paper PDF Download

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Loyola College M.Sc. Zoology Nov 2011 Histochemistry & Microtechniques Question Paper PDF Download

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Loyola College M.Sc. Zoology Nov 2011 Animal Diversity And Biosystematics Question Paper PDF Download

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Loyola College M.Sc. Visual Communication Nov 2010 Communication & Culture Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – NOVEMBER 2010

    VC 1814  – COMMUNICATION & CULTURE

 

 

 

Date : 03-11-10                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

Answer all the questions in about 50 words each:                                                                      10 X 2 = 20

  1. FAST
    2. Mass line communication
    3.  Emblem
    4.  Mass culture
    5.  Virtual reality
    6.  Communication context
    7.  High culture
    8.  Markers
    9.  Alienation
    10. Paralanguage

PART – B

Answer any FIVE questions in about 200 words each:                                                                5 X 8 =40

  1. Differentiate between group and mass communication.
    12. What are the various meanings of touch? Explain with examples.
    13. Explain the critical viewpoints about media.
    14. Discuss the perceptions about perspective.
    15. Write about human spatial communication.
    16. Describe the process of human perception.
    17. List out the characteristics of nonverbal communication.
    18. Discuss the reasons for interpersonal relationship deterioration.

PART – C

Answer any TWO questions:                                                                                                   20 X 2 = 40

  1. Relationships are established in stages – Explain.
    20. Discuss the dynamics of culture and communication with suitable examples.
    21. Compare the concepts of global village and digital divide.
    22. Explain the universal postulates of human communication.

 

 

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Loyola College M.Sc. Visual Communication April 2011 Media Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SECOND SEMESTER – APRIL 2011

VC 2809 – MEDIA MANAGEMENT

 

 

Date : 12-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

  1. Answer ALL the questions in about 50 words each. 10´2=20
  2. Science of Work.
  4. Media Selection.
  5. A la carte services.
  7. Extrinsic Motivation.
  9. Media Buyers.
  10. Maslow’s Hierarchy of Needs.
  11. Cents-off deal.

PART B

  1. Answer any FIVE questions in about 200 words each. 5´8=40
  2. Why is it important to think about the human side of management?
  3. Explain Douglas McGregor’s “Theory X” and “Theory Y”.
  4. List out the tools of sales promotion.
  5. Explain the processes involved in post-production with concrete examples.
  6. Elaborate on media scheduling.
  7. Discuss the challenges of globalization and work-force diversity for media management.
  8. Discuss the status of women in the organizational hierarchy.

PART C

III. Answer any TWO questions in about 400 words each.                                                    2´20=40

  1. Explore Henry Foyol’s principles of management and illustrate how they are applicable in today’s context.
  2. What is departmentalization? Map the different types of departmentalization in the context of media with appropriate examples.
  3. Conflicts are one of the major sources of news making for the media. As a student of media management, what is your view on conflicts and conflict management skills?

 

 

 

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