Retail Analytics

St. Joseph’s College of Commerce 2016 Retail Analytics Question Paper PDF Download

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ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – MARCH/APRIL 2016
M.COM(I.B.) – II SEMESTER
P115 AO 201: RETAIL ANALYTICS
Duration: 3 Hours                                                                                              Max. Marks: 100
SECTION – A
I. Answer any SEVEN questions.  Each carries 5 marks.                                     (7×5=35)
  1. Explain the functions of retailing, quoting suitable examples.
  2. Explain the different sources of competitive advantage with an example.
  3. How can ‘retailer corporate strategy’ be benefitted in adopting the category management?
  4. Take a real estate company as an example and discuss some of the retail services offered by them.
  5. For the month of October, the toy department sales was ` 25, 00,000. The ‘beginning inventory’ was ` 12,00,000. An ‘ending inventory’ of planned value was estimated at `12, 50,000. What would be the planned purchase be if reductions are planned at

`1,00,000/-

`150,000/-

`50,000/-

If the mark percentage is 45%, calculate the planned purchase at cost?
  6. “Marketing Mix Modeling works on the historical data of a retail firm”. Discuss.
  7. What are the objectives of the store design and name the different types of store design?
  8. Name some of the essential skills to operate the retail store that is expected from a  resource person.
  9. How can the mode of channels benefit  retail firms in the market?
  10. “Retailing strategies would benefit the firm in the long run.” Justify the statement.
SECTION – B
II. Answer any THREE questions.  Each carries 15 marks.                                  (3×15=45)
  11. How can target market identification be a criteria for NIKE  when compared to their competitors?
  12. ‘Alibaba had a competitive advantage over the competitors’. How can the company benefit from its advantage?
  13. Proposition design gives the immense value to the firm and SKU’s can meet the demand and supply of the retail firm. How can retail company benefit by meeting the challenges?
  14.  

Item No 111 112 113 114 115 116 117 118 119 120 121 122
Annual Demand 80 20 30 40 60 250 260 400 500 1200 300 80
Unit Price $12 $13 $122 $142 $132 #1202 #212 $2312 $312 $123 $1342 $142

 

 

 

Classify the items as A, B, or C items.

(a) The first two items account for 60% or more percentage of annual usage and should be classified as A items.

(b) The next four items account for about 25% of annual usage and should be B items.

(c) The remaining items should be classified as C items.

 
  15. A new retail store that had been set up in Metro City. Identify the different factors that could drive sales?
 

SECTION – C
III. Case Study                                                                                                                    (1×20=20)
  16. You have recently joined in as the Chief Analytics Officer & Business Strategy Head at an online shopping store called DressMart Inc. that specializes in apparel and clothing. One day you had the chief marketing officer of the company come rushing to your office looking unusually worried. The board of directors has given him hefty targets for sales and slashed his marketing budgets into half at the same time.  You immediately identify that you are dealing with a common business problem of improving business revenue with reduced cost. You have also realized that this is a great opportunity for you to establish analytics practices in the company since there is a quick opportunity for you to improve the P&L (income statement).

Additionally, the CMO informed you that last year they had carried out marketing campaigns with different offers on the product catalog. A direct mailing product catalog was sent to some hundred thousand customers from the base of over a couple of million customers last year with the response rate of 4.2%. The direct mailers were later followed up with SMS and email messaging

How can analytics benefit the DressMart Inc where marketing budget had slashed up to 50% of the actuals? Discuss the same in detail

 

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St. Joseph’s College of Commerce M.Com 2016 II Sem Retail Analytics Question Paper PDF Download

by
REG NO:

 

 

ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – MARCH/APRIL 2016
M.COM – II SEMESTER
P115 AO 201: RETAIL ANALYTICS
Duration: 3 Hours                                                                                              Max. Marks: 100
SECTION – A
I. Answer any SEVEN questions.  Each carries 5 marks.                                     (7×5=35)
  1. Explain the functions of retailing, quoting suitable examples.
  2. Explain the different sources of competitive advantage with an example.
  3. How can ‘retailer corporate strategy’ be benefitted in adopting the category management?
  4. Take a real estate company as an example and discuss some of the retail services offered by them.
  5. For the month of October, the toy department sales was ` 25, 00,000. The ‘beginning inventory’ was ` 12,00,000. An ‘ending inventory’ of planned value was estimated at `12, 50,000. What would be the planned purchase be if reductions are planned at

`1,00,000/-

`150,000/-

`50,000/-

If the mark percentage is 45%, calculate the planned purchase at cost?
  6. “Marketing Mix Modeling works on the historical data of a retail firm”. Discuss.
  7. What are the objectives of the store design and name the different types of store design?
  8. Name some of the essential skills to operate the retail store that is expected from a  resource person.
  9. How can the mode of channels benefit  retail firms in the market?
  10. “Retailing strategies would benefit the firm in the long run.” Justify the statement.
SECTION – B
II. Answer any THREE questions.  Each carries 15 marks.                                  (3×15=45)
  11. How can target market identification be a criteria for NIKE  when compared to their competitors?
  12. ‘Alibaba had a competitive advantage over the competitors’. How can the company benefit from its advantage?
  13. Proposition design gives the immense value to the firm and SKU’s can meet the demand and supply of the retail firm. How can retail company benefit by meeting the challenges?
  14.  

Item No 111 112 113 114 115 116 117 118 119 120 121 122
Annual Demand 80 20 30 40 60 250 260 400 500 1200 300 80
Unit Price $12 $13 $122 $142 $132 #1202 #212 $2312 $312 $123 $1342 $142

 

 

 

Classify the items as A, B, or C items.

(a) The first two items account for 60% or more percentage of annual usage and should be classified as A items.

(b) The next four items account for about 25% of annual usage and should be B items.

(c) The remaining items should be classified as C items.

 
  15. A new retail store that had been set up in Metro City. Identify the different factors that could drive sales?
 

SECTION – C
III. Case Study                                                                                                                    (1×20=20)
  16. You have recently joined in as the Chief Analytics Officer & Business Strategy Head at an online shopping store called DressMart Inc. that specializes in apparel and clothing. One day you had the chief marketing officer of the company come rushing to your office looking unusually worried. The board of directors has given him hefty targets for sales and slashed his marketing budgets into half at the same time.  You immediately identify that you are dealing with a common business problem of improving business revenue with reduced cost. You have also realized that this is a great opportunity for you to establish analytics practices in the company since there is a quick opportunity for you to improve the P&L (income statement).

Additionally, the CMO informed you that last year they had carried out marketing campaigns with different offers on the product catalog. A direct mailing product catalog was sent to some hundred thousand customers from the base of over a couple of million customers last year with the response rate of 4.2%. The direct mailers were later followed up with SMS and email messaging

How can analytics benefit the DressMart Inc where marketing budget had slashed up to 50% of the actuals? Discuss the same in detail

 

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