LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com.
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DEGREE EXAMINATION – BBA
SECOND SEMESTER – APRIL 2007
CO 2102 / BU 2100/BU 3100 – BUSINESS COMMUNICATION
Date & Time: 23/04/2007 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
PART-A
Answer ALL the questions: 10×2=20
1.What do you mean by “Appropriateness” and ‘ the “you” attitude’ in a business letter?
2.Write a short note on : (i).Ex-Warehouse (ii) Loco
3.What is an Order Form?
4.What do you mean by (i).Favorable reply (ii). Rather unfavorable reply
5.Do you think humorous collection letters can be effective?
6.Mention any four advantages of writing circular letters.
7.Define the following terms:
(i). Bill of entry (ii). Shipping advice
8.Explain the reports on the basis of function.
9.How are minutes of resolution different from minutes of narration?
- Write a short note on (i). Standing and ad-hoc committees (ii).Line and Staff
committees.
PART-B
Answer any FIVE questions: 5×8=40
11.Explain the different parts of a Business Letter.
- You have received a large first order from a customer. Write a letter thanking him
and asking him to furnish you the names of his bankers and trade references.
13.What factors should the supplier keep in mind while replying to a letter of complaint
in which (i) The customer is right (ii) The customer is at fault (iii).Carrier is at fault.
- (a). Messrs. Vasanth & co, chennai, have obtained the sole agency for the state of
Tamilnadu for T.V, Tape – Recorders and other electrical goods produced by
SONY Electronics Limited, Mumbai. Draft a circular suitable for notifying
the retailers of this fact.
(b).Draft sales letter to promote the sales of Godrej refrigerator.
15.Write a letter to Mr. Vijay, working as Chief Accountant in your company, confirming
his services.
- Explain the characteristics of a Good Report.
17.How to make advertisements effective?
18.You have been asked to declare Open Bharat International Trade Fair. Draft an
appropriate speech for the occasion.
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PART-C
Answer any TWO questions: 2×20=40
19.(a). “ Collect the account but keep the customer”. Discuss this as a guiding principle
for the drafting of collection letters.
(b). What are the functions of a Sales letter?
20.Describe with illustrations of various correspondence between the Principals and their
Agents on different occasion in order to obtain agency.
21.Draft a speech on behalf of the chairman of the RAYMONDS Textile ltd. for the
company Annual General Meeting.
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