LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION –COMMERCE
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FOURTH SEMESTER – APRIL 2 007
BU 4200 / 3200 – BUSINESS COMMUNICATION
Date & Time: 26/04/2007 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
PART-A
Answer ALL the questions: 10×2=20
1.write a short note on the following terms:
(i).Promptness (ii).Salesmanship
2.Define the following terms:
(i).Solicited enquiry (ii). Unsolicited enquiry
3.Give any four hints for drafting replies to defective or incomplete order.
4.State the 4C’sconsidered to be the foundation of a sound credit policy.
5.Mention any four factors that can give rise to complaints.
6.What is a Circular letter?
7.Explain the following terms:
(i).Ex-ship (ii). F.O.B
8.Distinguish an informal reports from a formal reports.
- How do you define Minutes?
10.Differentiate the term “Press release from Press report”
PART-B
Answer any FIVE questions: 5×8=40
11.Give important hints that you will keep in mind while acknowledging an order which
you are going to execute full and part of the order.
12.The manager of IOBank receives a letter from SBI enquiring about the financial status
of a client who has asked for a big loan for a short period. The manager replies
advising a little caution in granting the loan to the client. Draft the letter of the
bank(SBI) as well as the reply of the IOB Manager.
- “Complaints are not routine letters. The writer has to write them with special care and
skill.” Do you agree with this view? Justify your answer.
- (a).Draft a circular letter announcing the admission of a new partner of your firm.
(b).Draft a sales letter introducing a new model bike.
- (a). Invite a candidate to an interview for the post of production engineer on behalf of
Anand limited, kanpur.
(b) Mr.Ramesh has been appointed Purchase Officer in your company. Draft a letter
of Appointment to be sent to him.
16.Explain the various types of Reports.
17.Describe the characteristics of a Good Advertisement.
18.Discuss the nature of a good speech. What points should be kept in mind while
drafting speech.
PART-C
Answer any TWO questions: 2×20=40
19.Describe with illustrations the different parts of a Business Letter.
20.The correspondence between the principal and their agents includes a wide variety of
letters on different occasions. What are they? Explain them.
21.Draft the Minutes of the Statutory meeting of the shareholders of “ Relience Fresh” ltd
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