LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Com. DEGREE EXAMINATION – CORPORATE SEC.

THIRD SEMESTER – NOVEMBER 2010

BC 3501 – MARKETING MANAGEMENT

 

 

 

Date : 02-11-10                     Dept. No.                                                      Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

 

ANSWER ALL THE QUESTIONS                                                                                   (10×2=20Marks)

 

1. What is marketing Mix?
2. Give the meaning of the term ‘Social Marketing’.
3. What is PLC?
4. Define Market Segmentation.
5. What is odd pricing? Give an example.
6. What are hypermarkets?
7. Who are retailers?
8. When is a radio advertisement used for promotion?
9. What is AIDA?
10. What is MKIS?

SECTION – B

 

 ANSWER ANY FIVE OF THE QUESTIONS                                                                 (5×8=40Marks)

 

1. Write the steps in developing a new product.
2. Distinguish Marketing from Selling.
3. Elaborate the factors to be considered while pricing a product.
4. Briefly discuss the areas, where research could be conducted in marketing a product.
5. What are the limitations of sales promotion?
6. Why is branding important for marketing a product?
7. Discuss the techniques adopted in forecasting the sales of an organisation.
8.  Comment on the recent channels of distribution in the retail market.

SECTION – C

 

 ANSWER ANY TWO OF THE QUESTIONS                                                                (2×20=40Marks)

 

1. When a company introduces a new product to cater to the needs of a hi-tech customer, what pricing strategy will be adopted?
2. Elaborate on the marketing environment factors.
3. What is market segmentation? Discuss the bases of segmenting the market. 

 

 

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