Loyola College M.Com April 2008 International Marketing Question Paper PDF Download

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

RO 53

FOURTH SEMESTER – APRIL 2008

CO 4802 – INTERNATIONAL MARKETING

 

 

 

Date : 16/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART- A.       Attempt ALL questions/statements    (10×2 = 20 marks)

 

  1. What is “divestment”?
  2. What is a ‘Cultural Universal’?
  3. Mention any two market entry methods to introduce Low priced Indian toys into the U.S.A?
  4. Mention any two requirements for a ‘Global’ Brand ambassador.
  5. Explain one point of difference between polycentrism and ethnocentrism
  6. When is ‘licensing’ necessary?
  7. What is India’s current level of Foreign Exchange?’
  8. Mention any two benefits of customization?
  9. Is the ‘PCI’ a good index of standard of living?
  10. Is the time ripe for Sports tourism in India today?

 

PART- B .      Answer any FIVE (in about 1 Page each)      (5 x 8 = 40 marks)

 

  1. What are the basic factors which influence the sales and profitability of educational products like ‘B.Com’ and ‘M.Com’ in a global market?
  2. Comment on some unique products or services, related to any district in Tamilnadu or any other Southern state in India, which has promising global market potential.
  3. How important is culture in determining a country’s Brand value?
  4. Explain with an example of how innovative product positioning is essential for survival in global marketing.
  5. Comment on the role of the Major Regional Trade organizations, regulatory agencies, WTO etc. in International Trade
  6. Mention any three ‘Risk’ factors relevant to International Trade.
  7. What is the best way for a non-Indian company to deal with distribution challenges in a country like India for computers?
  8. How beneficial are Positive Consumption Campaigns world over (e.g. Healthy eating, recycling, safe sex etc.)?

 

PART- C.       Answer any TWO (in a max. of 4 Pages each)           (2 x 20 = 40 marks)

 

  1. Explain the different forms of protectionist measures available to Governments. Should India adopt more such measures today?
  2. What is Media Planning? How does research help in choosing an appropriate media for a global promotional campaign for a product/service?
  3. Write short notes on any TWO of the following: a) Changes in Advertising technology use in the last 5 years, b) Key determinants of ‘Trust’ on the internet, c) International Marketing is in Transition, in the context of Scarcity, Globalism and Sustainability.

 

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