LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

TG 19

THIRD SEMESTER – April 2009

VC 3804 – COMMUNICATION RESEARCH METHODS

 

 

 

Date & Time: 16/04/2009 / 1:00 – 4:00         Dept. No.                                                       Max. : 100 Marks

 

 

PART- A

 

Answer ALL the following in not more than 50 words each.                        (10×2=20)

 

1. Cultivation analysis
2. Media effects
3. Copy testing
4. Audi meter
5. Research ethics
6. Visual Anthropology
7. Multivariate analysis
8. Participatory observation method
9. Open-ended question
10. Research design

 

                                                         PART- B

 

Answer any FIVE of the following in not more than 150 words each.           (5×7=35) 

 

11. What is protocol in a research? Is it important?
12. ‘Qualitative approach is preferred to quantitative approach in media research’.

Do you agree? Why?

13. Explain the types of non-probability sampling.
14. Write a detailed note on pilot study.
15. Elucidate the importance of a questionnaire in research.
16. Explain why the Gross Rating Point is very important in electronic media.
17. Create and test a hypothesis.

PART- C

 

Answer any THREE of the following in not more than 300 words each.             (3×15=45)

 

18. Elaborate on doing media research as an inter-disciplinary one. Give examples.
19. Write a qualitative content analysis of a TV or film image that you enjoyed most.
20. Give a detailed account of various types of electronic media research.
21. Explain how to write a research report emphasizing its importance.
22. Discuss the types of research in Internet.

 

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