LOYOLA COLLEGE (AUTONOMOUS) CHENNAI – 600 034

M.Sc DEGREE EXAMINATION – VISUAL COMMUNICATION

FOURTH SEMESTER –   APRIL-2007

4803 MEDIA EFFECTS AND ETHICS

Maximum Marks: 100

Duration: 3 Hrs

                                         

PART-A

Write Short Notes on ALL the questions in 50 words each:                    (10 X 2 = 20)

1. Privacy
2. Media Power
3. Knowledge Gap
4. Advertising Standards Council
5. Embedded Journalism
6. Censor Board
7. Copyright
8. Social Control
9. Self Regulation
10. Media Rhetoric

PART-B

 

Answer any FIVE of the following in not more than 200 words each:      5 X 8 = 40)

 

1. What is the typology of media effects?
2. Explain Noelle Neumann’s concept of ‘Spiral of Silence’ in her theory of Public Opinion.
3. What type of regulation you would recommend in the context of the present media boom and children?
4. What are the five types of media power according to French & Raven?
5. Is the IT Act adequate to handle the growing cyber media?
6. The Press Council of India is called ‘toothless tiger’? Discuss.
7. Discuss the foundation of media ethics.

 

PART-C

Answer any TWO of the following in not more than 400 words each:   (2 X 20 = 40)

 

1. 1. Discuss media freedom with reference to Article 19 and the reasonable restrictions.
   2. Explain the Stimulus – Response model of media effects by McGuire how has Defleur modified it?
   3. Discuss the adequacy of the Copyright Act to curb video piracy? What are the measures you would recommend?

• Explain the effects of television on viewers, in the light of Uses and Gratification model.

 

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