LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SECRETARYSHIP
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THIRD SEMESTER – November 2008
BC 3501 – MARKETING MANAGEMENT
Date : 08-11-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION A (10X2=20Marks)
I ANSWER ALL THE QUESTIONS
- .What do you mean by metamarketing?
- What are the elements of marketing mix?
- Write short notes on. Life style segmentation.
- What do you mean by product line expansion?
- What is Trade Mark?
- What is umbrella brand?
- Under what circumstance you would recommend skimming pricing strategy?
- What do you mean by Telemarketing?
- What are Hypermarkets?
- What do you mean by retailing?
SECTION B (5X8=40 Marks)
II ANSWER ANY Five QUESTIONS
- Explain the nature of marketing.
- What is consumer behaviour? State the factors influencing consumer behaviour.
- Discuss the different criteria for market segmentation.
- Discuss the significance of product planning.
- Why new products fail in the market? Discuss the reasons.
- What are the objectives of pricing?
- Briefly discuss the sources of marketing information.
- Explain the recent improvements in Transportation.
SECTION C (2X20=40)
III ANSWER ANY TWO QUESTIONS
- Define marketing and discuss the significance of marketing in the modern world.
- What is meant by product life cycle? Explain the concept with an illustration
- What are channels of distribution? What channels of distribution would you suggest for
marketing ,a) Canned foods
- b) fertilizers.
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