LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KP 54

M.Com. DEGREE EXAMINATION – COMMERCE

FOURTH SEMESTER – April 2009

CO 4802 – INTERNATIONAL MARKETING

 

 

Date & Time: 18/04/2009 / 9:00 – 12:00   Dept. No.                                                            Max. : 100 Marks

 

 

PART- A

 

ANSWER ALL QUESTIONS                                                                      (10 x 2 = 20 marks)

 

1. What is counter-trade?
2. What is a ‘transnational corporation’?
3. Define the term ‘culture’.
4. Mention some functions of the ‘WTO’.
5. Mention any two indicators of ‘South Indian values’.
6. Explain any features of Ethnocentric approach to International Marketing.
7. Give two reasons for the recent increase in the dollar value?
8. Differentiate OPEC from APEC.
9. Are anti-dumping policies relevant today?
10. Explain any two methods of market entry into foreign market.

PART – B

ANSWER ANY FIVE (in about 1 Page each)                                              (5 x 8 = 40 marks)

 

11. What are the ‘Driving’ forces which promote Global trade?
12. Are the basic goals of marketing relevant to global marketing?
13. Comment on the global market potential for any two of the following:                                a) Bollywood or Kollywood Films; b) Ethnic Indian Fashions and Art; and c) Ethnic Indian Foods; d) Indian Education; e) Tourist spots in India
14. Give a critical appraisal of globalization in the current context of global recession.
15. What are the key market entry modes to be considered before going global?
16. Is ‘product standardisation’ an appropriate marketing strategy for recessionary times?
17. Differentiate Geo-centrism from Polycentrism.
18. Can a nation be branded? What are the factors which affect a nations brand value?

PART – C

 

ANSWER ANY TWO                                                                                  (2 x 20 = 40 marks)

 

19. Explain the different forms of protectionist measures available to Governments.
20. Is India capable of being a future ‘Super Power’? Do you see any positive indicators for a bright future for India, in the current economic, social, and political environment reality in the world?
21. Choose any country and explain the special logistics and distribution challenges that exist there. What is the best way for a non-Indian company to deal with distribution challenges in a country like India?

 

 

 

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