LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

RF 14

M.A. DEGREE EXAMINATION – ECONOMICS

SECOND SEMESTER – APRIL 2007

EC 2951 – PRINCIPLES OF MARKETING MANAGEMENT

 

 

 

Date & Time: 26/04/2007 / 1:00 – 4:00      Dept. No.                                       Max. : 100 Marks

 

 

PART – A

 

Answer any FIVE questions in about 75 words each.                   (5 x 4 = 20 Marks)

 

1. Define social marketing.
2. Explain the concept of marketing research.
3. Bring out the factors that determine the size of the market.
4. What are the different types of the market and the segments?
5. Explain the significance of marketing from the point of view of the producer and the consumer.
6. Explain the term marketing mix.
7. Distinguish between penetration pricing and price skimming.

 

PART – B

 

Answer any FOUR questions in about 250 words each.               (4 x 10 = 40 Marks)

 

8. Explain the dimensions of physical distribution.
9. Evaluate the importance of “the word of mouth” as a tool of sales promotion.
10. As a marketer how would you go about media planning and selection?
11. Why are advertising and public relation so importance to business today?
12. Describe the major steps in the marketing research process.
13. Trace the present status of marketing in India.
14. The purpose of marketing is to render selling superfluous – Comments.

 

PART – C

 

Answer any TWO questions in about 900 words each.                 (2 x 20 = 40 Marks)

 

15. With the rising consumer exploitation, bring out the role of social responsibilities in business.
16. Explain international marketing with reference to strategies, promotion and procedures.
17. How do companies justify spending large sums of money on advertising, sales force training and promotion?
18. Distinguish between marketing status in developing Vs developed countries.

 

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