LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FIRST SEMESTER – NOVEMBER 2010

    VC 1800  – IMAGE AND IMAGINATION

 

 

 

Date : 30-10-10                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer ALL questions not exceeding 50 words each:                          10 x 2 =20

 

1. Code
2. Signifier
3. Imagination
4. Notan
5. Subliminal perception
6. Figure-Ground
7. Left brain and right brain
8. Archetypes
9. Kinesics
10. Visual elements

 

PART – B

 

Answer any FIVE questions in 200 words each:                                     5×8 = 40

 

11. Discuss the four waves in the history of communication.
12. How are the four Gestalt principles used to arrange/organize visual elements?
13. What are the types of non-verbal communication?
14. How does brain process images into visual perception cues?
15. What are the techniques of imagination?
16. What are the media forms?
17. Explain how visual elements and principles could be used to design a photograph?
18. Describe kinds of touch and their role in social interaction.

 

 

PART C

Answer any TWO questions in 400 words each:                                     2×20 = 40

 

19. Human Communication is a complex process. Explain.
20. Describe Clustering Technique. Plan a photo feature (6 Pictures) on the theme ‘Metro Chennai’, using reverse clustering process.          
21. What is the relevance and use of semiotics for a visual communicator like you?

 

 

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