LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

RO 30

SIXTH SEMESTER – APRIL 2008

CO 6603 – RETAIL MARKETING

 

 

 

Date : 25-04-08                  Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

Answer ALL questions                                                                     (10×2=20)

1. Who is a retailer?
2. What is a full line discount store?
3. Write the components of retail mix.
4. Explain on line marketing.
5. What is vending machine retailing?
6. Define store loyalty.
7. What is retail image?
8. Define price bundling.
9. Explain ‘extended problem solving’.
10. What are kiosks?

SECTION – B

Answer any FIVE questions                                                                        (5×8=40)

1. What are the functions performed by  a retailer?
2. Enumerate the differences between service retailers and merchandise retailers.
3. Discuss the challenges faced by retailers in India with suitable examples.
4. Mention the various types of locations available for the retail business?
5. Explain the role of Human Resource Management in retail marketing.
6. List out the branding options available for the retailer.
7. How do the retailers price their products?
8. Write a note on: (a) area analysis   (b) retail promotion.

 

SECTION – C

Answer any TWO questions                                                            (2×20=40)

1. Discuss the factors affecting the growth of e-retailing and identify the key to success in electronic trading.
2. Explain the various stages in consumer buying process.
3. Elaborate the steps a retailer should go through to develop a retail strategy.

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