LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2011

CO 6603 – RETAIL MARKETING

 

 

 

Date : 11-04-2011              Dept. No.                                                    Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A

ANSWER ALL THE QUESTIONS                                                                                      (10×2=20)

 

1. What is retail marketing?
2. State the meaning of a ‘service gap’?
3. What is franchising?
4. How do consumers benefit from ‘malls’?
5. State the various types of retailers?
6. What is a solitary site?
7. Explain brand loyalty?
8. What is service recovery?
9. Explain data mining?
10. What is kiosk marketing?

SECTION B

ANSWER ANY FIVE QUESTIONS                                                                                      (5×8=40)

11. Explain the factors that influence pricing?
12. What are the issues connected with retail location strategies?
13. Explain the various types of retailers?
14. Forsee the future trends of IT in the retail sector?
15. List out the characteristics of service quality?
16. What are the problems of organized retailing in India?
17. Explain the different pricing policies?
18. Explain the various factors to be considered for actual selection of the site location?

 

SECTION-C

ANSWER ANY TWO QUESTIONS                                                                                  (2×20=40)

19. Explain the factors which illustrate the growing importance of the retail sector?
20. Highlight the characteristics of retail organizations offered good service quality?
21. Discuss in detail about the various key areas in merchandise management?

 

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