LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034

B.Com, DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2004

CO 6603/C 603 – RETAIL MARKETING

14.04.2004                                                                                                           Max:100 marks

1.00 – 4.00

SECTION – A

 

Answer ALL questions                                                                                (10 ´ 2 = 20 marks)

 

1. What is Scrambled merchandising?
2. What is intertype competition in retailing?
3. State the 3 most important factors which have led to Globalization of Retailing.
4. Who is a category specialist?
5. What is a home improvement centre.
6. Who is an Off-Price Retailer?
7. What is a Hyper – market?
8. What is electronic retailing?
9. What is catalog retailing?
10. What when does the customer’s buying process begin?

 

SECTION – B

 

Answer any FIVE questions                                                                        (5 ´ 8 = 40 marks)

 

11. Write notes on and discuss the issues involved in the following:
12. Conventional supermarket b) Corporate retail chains  c) franchising
13. What are the key factors which contribute to success in electronic retailing?
14. The 3 types of customers decision – making processor in their buying behaviour are:
15. Extended problem solving b) Limited problem solving
16. Habitual decision – making – Explain these 3.
17. Write a detailed note on all the dimensions of the following types of retail locations:
18. Central business district b) Shopping centres
19. What is assortment planning process in the context of merchandise management?
20. Write short notes on:
21. A free-standing site b) Kiosks         c) Mixed use developments
22. Non-traditional locations
23. a) What is a Price mark-down?
24. b) When should a retailer take mark downs?
25. c) What do you understand by size an duration of mark down period?
26. d) Enumerate the methods to liquidate marked- down merchandise.
27. Explain the following customer- service strategies:
28. Customization approach
29. Standardization approach

 

SECTION – C

 

Answer any TWO questions                                                                        (2 ´ 20 = 40 marks)

 

19. What are the stages planning the retail communication program?
20. a) What do you understand by store atmospherics?
21. b) Explain the character and significance of the following in creating good atmospherics
22. Visual communication Lighting      3. Color         4. Music
23. Write notes on the following:
24. a) Manufacturers Brands b) Licensed Brands c) Private Label Brands
25. d) Private Label Options.

 

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