LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

KP 04

SECOND SEMESTER – April 2009

CO 2105 – BUSINESS COMMUNICATION

 

 

 

Date & Time: 25/04/2009 / 1:00 – 4:00  Dept. No.                                                    Max. : 100 Marks

 

 

PART A

Answer all Questions                                                  (10 x 2 = 20)

1. What are the different forms of oral communication?
2. Mention any four advantages of writing circular letter?
3. What is a “Bank Reference”?
4. What do you mean by solicited and unsolicited enquiry?
5. What are the psychological barriers to effective communication?
6. Mention any four factors that can give rise to complaints?
7. What is a “Trade Enquiry”?
8. What do you mean by “appropriateness” in a business letter?
9. What is the importance of mentioning reference in an application letter?
10. How is a press release different from an advertisement?

PART B                    

Answer any Five of the following                              (5 x 8 = 40 )

11. Why is it necessary for a businessman to make use of a combination of the various Medias to communication?
12. Mention any five important points that should be kept in mind while drafting replies to defective/incomplete order?
13. Your college organized a Blood Donation camp in which over 500 students as well as some professors donated blood. Prepare a suitable press release on the occasion.
14. Write a note on the function of a business letter?
15. “ The function of a collection letter is not merely to collect due, but to collect them painlessly”- Discuss
16. Acknowledge an order for 500 dozen of “power” brand washing soap cakes, rejecting that you cannot supply them as you have discontinued production of that brand?
17. M&M bros, Chennai received from Perfect plastic products, Mumbai, plastic bags in damaged conditions. Write on behalf of M&M bros a letter of complaints to Perfect plastic products, asking for replacement of the bags.
18. Write a short note on “Qualities of a good report”?

           

PART C

Answer any Two of the following                              (2 x 20 = 40)

 

19. Draft letters from the following particulars:
20. Spencer’s company, who has received from his suppliers, Khan Bros, a reminder for the payment of an overdue account informs them that he will make payment in full only when his claim against them in respect of a previous bill is adjusted.
21. Khan bros in their replay, explains their position in the matter

 

20. a) Draft a circular announcing the retirement of a partner of your firm
21. Draft a sales letter to promote the sale of Natural calamity insurance policy
22. Western Trading transportation company Chennai, requires a Business Development Manager. The person they are looking for must be able to plan for and produce tangible results in business growth. He must have good command over spoken and written English and Tamil. Draft a suitable application for appointment incorporating your resume.

 

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