LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

JQ 15

FIFTH SEMESTER – April 2009

BU 5503 – BUSINESS POLICY & STRATEGY

 

 

 

Date & Time: 27/04/2009 / 1:00 – 4:00  Dept. No.                                                  Max. : 100 Marks

 

 

SECTION – A

1. Answer all the questions: 10 x 2 = 20 Marks

 

1. What is a business policy?
2. Write a note on product policy.
3. What is meant by operational control?
4. State any two goals of business.
5. What are the benefits of case study method?
6. What is a mission statement?
7. What is meant by industry analysis?
8. How are strategies activated in an organization?
9. What do you mean by business strategy?
10. Define planning.

 

SECTION – B

1. Answer any FIVE questions: 5 x 8 = 40 Marks

 

1. Explain the pricing policies adopted by an organization.
2. What are the different levels of operation of a strategy?
3. Explain the types of planning systems.
4. Describe the significant role strategist in business.
5. Discuss the different kinds of business policies.
6. Explain the effectiveness of group discussion method in strategic decision-making?
7. Explain the role of organizational systems in evaluation.
8. Explain the following:

• Strategic control (b) purchase policy (c) Staff appraisal (d) planning premises

 

SECTION – C

 

III. Answer any TWO questions only:                                            2 x 20 = 40 Marks

 

1. Describe the major business policies of a modern organization.
2. Explain in detail the structural, functional & behavioral implementation of strategies.
3. Explain the technique of strategic evaluation and control in the current economic scenario.

 

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