LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
FIFTH SEMESTER – NOVEMBER 2010
BU 5503 – BUSINESS POLICY & STRATEGY
Date : 01-11-10 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL questions (10 x 2 = 20 marks)
- Define business policy.
- Mention any two major business policies.
- Define promotional policy.
- What is product policy?
- Define planning.
- What is ‘mission’?
- What is meant by environmental appraisal?
- What is strategic control?
- What is meant by business strategy?
- What is case method?
PART – B
Answer any FIVE Questions (5 x 8 = 40 marks)
- Analyse the present trends in the study of business policy.
- Discuss about different levels of strategy.
- What are the difference between policy and strategy?
- Briefly explain about personnel policy.
- Explain the types of planning systems.
- Explain the role of organizational system in strategic evaluation.
- How are strategies activated in an organization?
- Explain the different approaches to case analysis in detail.
PART – C
Answer any TWO Questions (2 x 20 = 40 marks)
- Explain financial policy in detail.
- Discuss in detail, the techniques of strategic evaluation and control in the current globalization scenario.
- Explain in detail, Major business policies.
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