St. Joseph’s College of Commerce M.I.B. 2012 II Sem Business Research Methodology Question Paper PDF Download

St. Joseph’s College of Commerce (Autonomous)

                                   

END SEMESTER EXAMINATION – APRIL 2012

M.I.B.  – II SEMESTER.

BUSINESS RESEARCH METHODOLOGY

 Time: 3 hrs.                                                                                                               Max. Marks: 100

 

SECTION A

  1. Answer any SEVEN questions from the following ten:                         (7 x 5 = 35)         

(Your answers have to be precise, max. five sentences!)

  1. What is the main difference Bibliography and Reference List?
  2. What is Exploratory Research? How is it different from Pilot Study?
  3. Explain ‘Interviewer’s Bias’. Illustrate.
  4. How does Survey Research differ from Case Study?
  5. Snowball Sampling vs. Cluster Sampling.
  6. Define MRQH in Business Research.
  7. How does Applied Research differ from Pure Research
  8. Distinguish between “Error of Central Tendency” and “Error of Leniency”.
  9. What are the two main reasons for Sampling Error?
  10. Structured Interview vs. Unstructured Interview.

 

SECTION – B

II)                Answer any THREE questions from the following Five:                                 (3 x 15 = 45)

                                               

(Your answers have to be analytical and to the point!)

 

  1. Define the terms: Parameters of Interest, Variables, Population, Sampling Frame and Sample?

Illustrate your answers with examples.

A farmer divides his total land of 300 acres into 300  one-acre plots in order to study the yield of

rice per acre.He then selects at random 15 plots and examines the harvest in these 15.

Identify: (a) population, (b) sample,(c) variable under study and (d) the parameter of interest.

 

  1. How will you make out from a Box-and-Whisker plot the degree of skewness (positive and

negative)?

Draw a Box-and-Whisker plot for the following data set after leaving out the Outliers:

43, 51,39, 45, 44, 49, 50, 47, 41, 79, 46, 44, 43, 48, 44, 42, 45, 21, 44

What are the values of Q1, Q3, Median and Interquartile range?

 

  1. Explain: “Regression Analysis” and “Correlation” with an example each.

What is the main difference between Regression analysis and Correlation analysis?

What are Scatter-plots? What is meant by “goodness of fit”?

 

  1. Differentiate between a Research Abstract and a Research Article. Explain with an example the

preferred format of writing a Research Article under various headings and sub-headings.

 

  1. What are the three fundamental issues related to a well-designed Questionnaire?

Explain the issues.

Formulate and write a Covering Letter which is to accompany a Mail Survey Questionnaire used for a Study on Service Quality of  Dish TV.  Assume that you are the Marketing Chief of Dish TV. (Don’t develop the Questionnaire- only the letter!)

 

 

 

SECTION – C

III) Answer any ONE question from the following two.                                                   (1 x 20 = 20)

  1. Write a detailed essay on “Scales of Measurement” in Research Methodology?

What are the three main characteristics of good measurement?

What are the three main errors which occur in Scaling?

 

Then explain, giving examples, under what conditions the following Scales would be useful:

  • Likert
  • Itemised Scale
  • Paired-comparison Scale
  • Semantic Differential Scale

Case Study:   

Are the following Nominal, Ordinal, Interval or Ratio data? Explain your answers very briefly:

  • Temperature measured on the Fahrenheit scale
  • Military Ranks
  • Numbers on the T-shirts of footballers
  • Number of passengers on a flight from Mumbai to Delhi.
  • Number of typographical errors in a manuscript

 

                                                               OR

 

  1. What do you understand by the following terms in Hypothesis Testing?

(a) Level of Significance, (b) Decision Rule, and (c) Type I & Type II Errors.

You may draw a simplified Normal Distribution curve to explain your answers

 

Case Study: Solve the following problem using the “chi² – test”:

The Manager of a car dealership, did not want to stock cars that were bought less frequently

because of their unpopular colour. The five colours that he ordered were red, yellow, green, blue,

and white. According to him, the expected frequencies or number of customers choosing each

colour should follow the percentages of last year. He expected that 20% would choose yellow,

30% would choose red, 10% would choose green, 10% would choose blue, and 30% would choose

white. He now conducted a poll, took a random sample of 150 customers and asked them their

colour preferences.

 

Colour Preference for 150 Customers polled by the Car Dealership

 

Category Colour        Customers’ Colour Preferance        Expected Frequencies

Yellow                                     35                                                        ?

Red                                          50                                                        ?

Green                                       30                                                        ?

Blue                                         10                                                        ?                                              White                                     25                                                        ?                                             

(A) State Ho and H1 for the given problem.

(B) Draw the necessary tables and work out the problem systematically.

(C) Will the Manager pay attention to the results of the poll or go by last year’s trend?

 

Help:

(i)  The chi² formula can be written as: chi²  = Σ(O –E) ² ÷ E

(ii) The Table of Critical Values for chi² shows that with D.F. = 4, the Critical Value of chi² is 9.49 at

alpha = 0.05

 

 

St. Joseph’s College of Commerce M.I.B. 2015 I Sem International Business Environment Question Paper PDF Download

 

ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)
END SEMESTER EXAMINATION – SEPT/OCT. 2015
M.COM (I.B.) – I SEMESTER
P4 15 MC 101:INTERNATIONAL BUSINESS  ENVIRONMENT
Duration: 3 Hours                                                                                              Max. Marks: 100
SECTION – A
I. Answer any SEVEN questions.  Each carries 5 marks.                                    (7×5=35)
1. What is foreign direct investment? What are the advantages of FDI?
2. How is the WTO different from GATT?
3. Write a brief note on “Letter of  Credit”.
4. Enumerate  the impact of diversity  in international business
5. Discuss the role of various international agencies in reducing / resolving conflicts.
6. Write a  short note  on ethnocentric  approach  in  international business.
7. What is international franchising? List 2 issues in franchising.
8. Explain the factor  price  equalization theory.
9. What is capitalistic economic system?
10. Write a note on TRIPS.
SECTION – B
II. Answer any THREE questions.  Each carries 15 marks.                                (3×15=45)

 

11. How do the bilateral and multilateral agreements resolve and prevent conflicts?
12. What is technology? Explain the role of technological changes in the  global business.
13. Bring out the difference between domestic and international business.
14. Define integration.  Explain different levels of integration in international business.
15. Write a short note on European union.
 

SECTION – C

III. Case Study                                                                                                              (1×20=20)
16. Mahindra & Mahindra (M&M) is a major player ¡n the tractor and certain segments of the automobile market in India. After an impressive growth for a few years, the tractor market in India has been stagnating during 1998-99 — 2000-01.

M&M has been selling its tractors and utility vehicles in foreign markets including USA. Some of the components for its products have been sourced from abroad.

M&M has a 100% subsidiary in USA, Mahindra USA, with a strong network of

100 dealers. Mahindra has a five-per cent market share in the US market in the 28-30 horse power (HP)  range.

As a part of the strategy aimed at building a global supply chain, Mahindra USA has signed a memorandum of understanding (MoU) with the Korean tractor major Tong Yang, a part of the $2 bn Tong Yang Moolsam group, according to which Mahindra will source high horse power (mostly 25-40 hp range) and sell them around the world under the M&M brand name. To start with the premium range of tractors will be sold in the US.

M&M’s current tractor range is more utility-oriented and lacks the aesthetic appeal that Tong Yang’s tractors have, a must for a strong presence in the US market.

Questions:

a.  What are the advantages and disadvantages of global sourcing?

b.  How will the foreign market expansion help M&M?

c.  How does the Strategic alliance with Tong Yang benefit M&M?

d.  What are the possible risks of the alliance? How can they be  overcome/minimised?

 

&&&&&&&&&&&&&&&&&&&

 

© Copyright Entrance India - Engineering and Medical Entrance Exams in India | Website Maintained by Firewall Firm - IT Monteur