LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
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FOURTH SEMESTER – APRIL 2008
CO 4802 – INTERNATIONAL MARKETING
Date : 16/04/2008 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART- A. Attempt ALL questions/statements (10×2 = 20 marks)
- What is “divestment”?
- What is a ‘Cultural Universal’?
- Mention any two market entry methods to introduce Low priced Indian toys into the U.S.A?
- Mention any two requirements for a ‘Global’ Brand ambassador.
- Explain one point of difference between polycentrism and ethnocentrism
- When is ‘licensing’ necessary?
- What is India’s current level of Foreign Exchange?’
- Mention any two benefits of customization?
- Is the ‘PCI’ a good index of standard of living?
- Is the time ripe for Sports tourism in India today?
PART- B . Answer any FIVE (in about 1 Page each) (5 x 8 = 40 marks)
- What are the basic factors which influence the sales and profitability of educational products like ‘B.Com’ and ‘M.Com’ in a global market?
- Comment on some unique products or services, related to any district in Tamilnadu or any other Southern state in India, which has promising global market potential.
- How important is culture in determining a country’s Brand value?
- Explain with an example of how innovative product positioning is essential for survival in global marketing.
- Comment on the role of the Major Regional Trade organizations, regulatory agencies, WTO etc. in International Trade
- Mention any three ‘Risk’ factors relevant to International Trade.
- What is the best way for a non-Indian company to deal with distribution challenges in a country like India for computers?
- How beneficial are Positive Consumption Campaigns world over (e.g. Healthy eating, recycling, safe sex etc.)?
PART- C. Answer any TWO (in a max. of 4 Pages each) (2 x 20 = 40 marks)
- Explain the different forms of protectionist measures available to Governments. Should India adopt more such measures today?
- What is Media Planning? How does research help in choosing an appropriate media for a global promotional campaign for a product/service?
- Write short notes on any TWO of the following: a) Changes in Advertising technology use in the last 5 years, b) Key determinants of ‘Trust’ on the internet, c) International Marketing is in Transition, in the context of Scarcity, Globalism and Sustainability.
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