|
St. Joseph’s College of Commerce (Autonomous)
End Semester Examinations – March / April 2016
M.COM (I.B.) – II SEMESTER
P415 AR 202: BUSINESS RESEARCH METHODOLOGY
Duration: 3 Hrs Max Marks: 100
| SECTION – A | |||||||||||||||||
| I. | Answer any SEVEN questions. Each carries 5 marks. (7×5=35) | ||||||||||||||||
| 1. | What are the different types of research? | ||||||||||||||||
| 2. | What is the purpose of extensive literature survey? How do you conduct an effective literature review? | ||||||||||||||||
| 3. | Briefly discuss about the interview method of collecting data and their advantages and disadvantages? | ||||||||||||||||
| 4. | Define research design? Describe the basic principles of experimental design? | ||||||||||||||||
| 5. | Develop a Likert scale and Semantic differential scale for measuring the customer’s satisfaction level towards any airline company? | ||||||||||||||||
| 6. | How is Data Preparation done? Explain the various steps. | ||||||||||||||||
| 7. | The null hypothesis is that 20% of the passengers go in first class, but management recognizes the possibility that this percentage could be more or less. A random sample of 400 passengers includes 70 passengers holding first class tickets. Can the null hypothesis be rejected at 10% level of significance?
At 10% Z value is 1.645? |
||||||||||||||||
| 8. | Write Short Notes on: a) Type I and Type II errors b) One tailed test and two tailed test. | ||||||||||||||||
| 9. | A sample of 100 children has an average higher cholesterol level of 198 with standard deviation 15, than the national average. It is known that the mean cholesterol level for all Americans is 190. Do we have evidence to suggest that only children have an average higher cholesterol level than the national average? Construct the relevant hypothesis test at 5% level of significance? Z= 1.96 at 5% level of significance.
|
||||||||||||||||
| 10. | Explain the terms Bibliography and Impact Factor? | ||||||||||||||||
|
SECTION – B |
|||||||||||||||||
| II. | Answer any THREE questions. Each carries 15 marks. (3×15=45) | ||||||||||||||||
| 11. | What is Sampling? Explain the following methods of sampling
a)Stratified Sampling b)Simple Random Sampling c)Convenience Sampling d)Sequential Sampling
|
||||||||||||||||
| 12. | A certain manure was used on four plots of land A, B, C and D. Four beds were prepared in each plot and the manure used. The output of the crop in the beds of plots A, B, C and D is given below. Find out whether the difference in the means of the production of the crops of the plots is significant or not 5% level?
|
||||||||||||||||
|
13. |
On the basis of information given below about the treatment of 200 patients suffering from a disease, state whether the new treatment is comparatively superior to the conventional treatment.
For drawing your inference, use the value of chi-square for one degree of freedom at the 5 percent level of significance is 3.84
|
||||||||||||||||
| 14. | Explain the questionnaire design process with examples.
|
||||||||||||||||
| 15. | What is a Research Proposal and explain Steps in drafting dissertations? | ||||||||||||||||
|
SECTION – C
|
|||||||||||||||||
| III. | Case Study (1×20=20)
|
||||||||||||||||
| 16. | The Indian Solar Energy Centre (ISEC) located at Chennai was asked by a local state legislator if it would conduct a survey to obtain information from owners of various solar energy devices concerning the amount spent in 2015 on such devices per household in Chennai Urban and Rural Dist. and percentage of people who were satisfied with those devices.
Assuming that you have been requested by the ISEC for developing an appropriate research Proposal model, Design Questionnaire and suggest suitable research tools for analyzing the problem.
|
||||||||||||||||
&&&&&&&&&&&&&&&&&&&&&&&&&&
Latest Govt Job & Exam Updates: