LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – MEDICAL SOCIOLOGY

 

OL 40

THIRD SEMESTER – April 2009

MS 3875 – HEALTH COMMUNICATION

 

 

 

Date & Time: 23/04/2009 / 1:00 – 4:00       Dept. No.                                                       Max. : 100 Marks

 

 

SECTION A

(10 × 2 = 20 Marks)

Answer ALL questions in 30 words each. All questions carry equal marks.

 

1. What is communication?
2. Is communication hiatus inevitable? Explain.
3. What is meant by ‘Third-Person Effect’?
4. Write a short note on Boomerang effect?
5. Explain vertical and horizontal communication.
6. State the meaning of sociology of communication.
7. Elucidate the meaning of social change?
8. Write a brief on note Daniel Lerner.
9. What is street theatre?
10. Spell out the desirable features of a pamphlet used for health campaign.

 

SECTION B

(5 × 8 = 40 Marks)

Answer any FIVE questions in 300 words each. All questions carry equal marks.

 

11. Explain the socio-cultural functions of mass media.
12. Does culture shape mass media? Substantiate.
13. Illustrate participatory communication.
14. Furnish a set of guidelines for patients before their meeting with a physician.
15. Briefly discuss Everett Rogers’ ideas of development communication.
16. State the dos and don’ts for a successful poster campaign.
17. Explain Riley and Riley’s model of sociology of communication.

 

SECTION C

(2 × 20 = 40 Marks)

Answer any TWO questions in 1200 words each. All questions carry equal marks.

 

18. Discuss the negative effects of media through health related advertisements.
19. Prepare a campaign plan for polio mylitis.
20. Examine the usefulness of KAP model in raising health awareness in urban India.
21. What is propaganda? How could it be used in health campaigns?

 

Go To Main page

 

Latest Govt Job & Exam Updates:

View Full List ...