LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

VB 31

M.Sc. DEGREE EXAMINATION – MEDICAL SOCIOLOGY

THIRD SEMESTER – November 2008

    MS 3875 / SO 3875 – HEALTH COMMUNICATION

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION A

(10 × 2 = 20 Marks)

Answer ALL questions in 30 words each. All questions carry equal marks.

1. Write a brief note on feed back
2. What is meant by Global village?
3. Elucidate the types of communication.
4. What do you understand by communication hiatus? When does it occur?
5. Explain the concept of cognitive consonance.
6. What is meant by telemedicine?
7. Explicate the concept of sociology of communication.
8. What is vertical and horizontal communication?
9. Explain the concept of opinion leadership with suitable example.
10. Spell out any two features of communication between Non-medical staff and patient.

SECTION B

(5 × 8 = 40 Marks)

Answer any FIVE questions in 300 words each. All questions carry equal marks.

 

11. What are the elements of communication?
12. Bring out the importance of interpersonal communication in health counseling.
13. Explain the role of participatory communication in a health campaign
14. Explicate the scope of telemedicine today.
15. Bring out the relation between communication and development.
16. What is organizational communication? State its implication for health.
17. Outline the impact of print media on health awareness.

 

SECTION C

(2 × 20 = 40 Marks)

Answer any TWO questions in 1200 words each. All questions carry equal marks.

 

18. Discuss the role of TV advertisements in health related issues.
19. What are the campaign strategies for a campaign on ‘immunization’ planned by a Governmental agency?
20. Discuss the techniques and principles of propaganda
21. Evaluate the communication strategies adopted in India with a view to promote

family planning in India.

 

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