LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
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SECOND SEMESTER – APRIL 2006
VC 2802 – THEORIES OF VISUAL ANALYSIS
Date & Time : 21-04-2006/9.00-12.00 Dept. No. Max. : 100 Marks
PART A (10×3=30 marks)
Explain the following in not more than 50 words
- Semic codes
- Displacement
- Simulacra
- Metaphor
- Deconstruction
- Voyeurism
- Gendered language
- Lacan’s subjectivity
- Grand and mini-narratives
- Alienation
PART B (5×8=40 marks)
Answer any five in not more than 300 words.
- What is Post-feminism?
- Explain hyper-reality, double coding and meta-narratives.
- Explain how media breed false consciousness.
- How does the subjectivity create meaning?
- What are icons, indexes and symbols?
- Explain reader supremacy with 3 examples.
- Outline the various types of Gaze in media texts.
PART C (2×15=30 marks)
Answer any two in not more than 500 words.
- Discuss the impact of post-colonialism on media values.
- The visual media display gender bias by catering to the male gaze. Discuss.
- Discuss how signs can be misleading in meaning and truth using examples from
recent television commercials.
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