LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

OZ 22

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2007

VC 3804  – COMMUNICATION RESEARCH METHODS

 

 

Date & Time: 28/04/2007 / 9:00 – 12:00      Dept. No.                                                Max. : 100 Marks

 

 

PART-A

Answer ALL the questions in not more than 50 words each:                   (10×2=20)

 

• Gate keeping
• Protocol
• In-depth interviews
• Open ended questions
• Measures of central tendency
• Pilot study
• Copy testing
• Positivist approach
• Method Vs. Methodology
• Inter-disciplinary research

 

PART-B

Answer any FOUR in not more than 300 words each:                             (4×10=40)

 

11. List out the special features of a communication research.
12. Distinguish between qualitative and quantitative methods in a research. Which

is preferred in a communication research? Why?

13. What are the possible research areas in the Internet?
14. Explain the anti-social and pro-social effects of media content.
15. Discuss the role of rating points in media research.
16. Write about uses and gratification study in a media research.

 

PART-C

Answer any TWO in not more than 500 words each:                              (2×20=40)

 

17. Discuss the ingredients of a hypothesis. How important is it to test a hypothesis?
18. Communication research is preferred to be done under social science research.

Substantiate.

19. Analyze the narrative of a moving image that you viewed recently using content

analysis.

20. Explain the types of print and electronic media research.

 

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